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Su Hyun Kang
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One of my favorite desserts is pizookie at BJ's restaurant. They are so good and delicious. They have vriotey of choices, different kinds of pizookie! "Pizookie Trio" is the best for me. Because it is perfect for sharing. Three mini Pizookies each served with one scoop of my choice of... Continue reading
Posted Jun 5, 2013 at Su Hyun Kang's blog
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When I first looked this ad, I didn't notice that the whole page is winkled except her hair. However, I looked it again, and I could see her hair part is the only no winkled in the page. This makes her hair more emphasized smoothness. It is great idea. Clicking... Continue reading
Posted Mar 5, 2012 at Su Hyun Kang's blog
I found an interesting and helpful video about psychology and advertising. This cartoon is fun and help to understand about psychology and advertising. Tell people about how important interpret colors in advertising. Also, connections of feeling and how to persuade. Continue reading
Posted Mar 5, 2012 at Su Hyun Kang's blog
Mad Men Mad men is TV drama series that is about advertising agency in New York in the 1960s. Mad men is interesting TV series to watch since I’m majoring in advertising. Sometimes, I could know that how to get an idea. Continue reading
Posted Mar 5, 2012 at Su Hyun Kang's blog
Cute animal commercial A lot of cute animals appear in advertising. When people watch this kind of advertisements, people say “Aww so cute! I want to watch this ad again.” Appearing cute animals could persuade consumers’ mind. Who don't like these cute animals?! Continue reading
Posted Mar 4, 2012 at Su Hyun Kang's blog
Patriotism, is it an effective tool in commercial? At superbowl half time, the Chrysler commercial looked upon me. Clint Eastwood narrated and calm music is flowing background. In this commercial the company doesn’t describe or explain the benefit or reason why this brand is useful to customer at all. Instead... Continue reading
Posted Mar 4, 2012 at Su Hyun Kang's blog
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Social media is very important method in advertisement. Especially, Youtube is one of the most popular websites in the world. Also, I use often when I do homework, finding some videos, listening to music, or finding information. Youtube is very helpful tool to find video clips. Sometimes, before the video... Continue reading
Posted Mar 4, 2012 at Su Hyun Kang's blog
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China’s rapid growth of advertisement industry and its opportunity China has become one of the most influential and fastest growth countries in the world and so in the advertisement industry of china. After China government allowed the entrances of advertisement market in 2005, GDP in China grew 246% but advertisement... Continue reading
Posted Mar 2, 2012 at Su Hyun Kang's blog
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This is one of PSA in S.Korea. The Slogan is “This is not just one page, but two pages.” Some PSAs’ points are too broad to practice. Such as “Let’s save the earth.” However, in my opinion, this is good PSA, because it lets people know how to save the... Continue reading
Posted Mar 2, 2012 at Su Hyun Kang's blog
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These are PSA about addiction. One method that makes people aware of addiction is letting people know how serious these are. Not only using humor but also making people realize and showing reality could make very effective PSA. These pictures are very scary. Likewise, addiction is not easy to quit.... Continue reading
Posted Mar 2, 2012 at Su Hyun Kang's blog
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Jae Suck Lee who is the CEO of advertising company, is my inspiration. This is the book about his life and his works. Telling people about how to succeed. He has numerous amazing ideas and never gives up. He graduated from New York SVA (School of Visual Arts). There are... Continue reading
Posted Mar 2, 2012 at Su Hyun Kang's blog
Selling products or sex? Lots of advertisements use sexual fantasy. Some people may feel uncomfortable with this commercial, but others could love this commercial. It is sexy and stimulate. These kinds of advertisements could give very high impact to consumers; however, they could give wrong image. Is it too much... Continue reading
Posted Mar 2, 2012 at Su Hyun Kang's blog
Jingle is very important element in advertising. The songs are easy to remember and addictive. They could stuck in the head all day. I found some jngles that used in the past. Jingles make people excitied and fun! Continue reading
Posted Mar 2, 2012 at Su Hyun Kang's blog
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Advertising of Adidas In my opinion, magazine advertising is one of the most difficult to make it because when people read magazine, they easily skip the advertising parts. They can look up the list of articles and directly find the page that they want. However, I think the merit of... Continue reading
Posted Mar 1, 2012 at Su Hyun Kang's blog
The Man Your Man Could Smell Like advertising has almost been viewed by people for 40,000,000 times by now. This is an advertising campaign created by Wieden, Kennedy. This advertising was very popular on the Internet. In the event that Isaiah Mustafa, a main character of the Old Spice advertising,... Continue reading
Posted Mar 1, 2012 at Su Hyun Kang's blog
Consumers are not stupid, so companies have to make great advertisings to persuade consumers enough to buy their products. Consumers want to not only know the functions of products but also get image by owning the products. The image and worth of the brand is important. Now, advertisement is not... Continue reading
Posted Mar 1, 2012 at Su Hyun Kang's blog
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This is one of famous and successful advertisings in S.Korea. Few years ago, the company put this white paper with “I love you Sun Young.” Just that nothing was on the white papers. The papers are everywhere such as bus stops, in front of school, and walls. People thought it... Continue reading
Posted Mar 1, 2012 at Su Hyun Kang's blog
This is Honda advetising. People mimic the car sounds. When I watched this, I was impressed because the sounds feel like real. The power of ideas! Continue reading
Posted Mar 1, 2012 at Su Hyun Kang's blog
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Making a brilliant advertising is important, and it is hard to think great ideas. However, if you don't use your ideas carefully, it could offense people. This is one of advertisings that is failed. Even though the company doesn't mean to make people feel offended, sometimes it could. Therefore, the... Continue reading
Posted Mar 1, 2012 at Su Hyun Kang's blog
The begging of this commercial, one girl and one guy faced each other. Few second later, suddenly they started to take their clothes off. I didn't know what commercial this was. It made me curious, so I kept watching. Then, the girl got covered with white paint, and the gut... Continue reading
Posted Mar 1, 2012 at Su Hyun Kang's blog
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I found the ad of Dettol that is hand sanitizer. I see in this ad are the hand of man is made of lots of different hand such as a hand that is touching door, newspaper, car key, mouse, remote control and then eating with that hand. We don't realize... Continue reading
Posted Feb 25, 2012 at Su Hyun Kang's blog
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Few years ago, I read about journalism in Sri Lanka. Sri Lanka is a country in South Asia. It is a beautiful island; however, Sri Lanka was chaos because of civil war and dictatorship. Especially, the government suppressed the press excessively. The Minister of Labor brought gangsters to national broadcast... Continue reading
Posted Feb 17, 2012 at Su Hyun Kang's blog
This is a brilliant ad! This is one of my favorite PSA that I saw in J205/206 class. After I saw this ad, this funny idea was stuck in my head for a while. I saw severl PSAs in class, however, this is the best! funny, simple, and clear! I... Continue reading
Posted Feb 17, 2012 at Su Hyun Kang's blog
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Steve Jobs (1955-2011), who was Apple's previous CEO,was one of the most inspiring leaders. Apple sold about 20 million iPhones and 9.3 million iPads in the latest quarter. His strong leadership led Apple to quickly release all sorts of new-technology products that people wanted. Also, he was one of leaders... Continue reading
Posted Feb 17, 2012 at Su Hyun Kang's blog
This is one of the ads of Coca-Cola in S.Korea. Famous singers in the ad. This is one of ads of Coca-Cola in the U.S.A. In S.Korea, more than 95% of advertisements use famous and attractive actors and singers. Sometimes, same actor is on different products’ ads broadcasts three times... Continue reading
Posted Feb 17, 2012 at Su Hyun Kang's blog