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Tony Sumner
Norwich, England
Communications strategist/chief bottle washer
Interests: Consumer centric planning, Geography of communications, Digital communications and media, Creativity, Doing new things.
Recent Activity
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UKOMs top 100 internet brands points towards inevitable convergence. Continue reading
Posted Feb 22, 2011 at You are here
Why Big Brother died, misunderstanding the way humans tell stories. Continue reading
Posted Jun 10, 2010 at You are here
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Facebook Football manager anyone? EAhave launched the latest game in their immensely popular Fifa series in time for the World Cup... this time it’s free and playable via facebook. It’s quite good too. If you like that sort of thing. It's called Fifa Superstars Essentially it’s a strategy game. You... Continue reading
Posted Jun 7, 2010 at You are here
Posted Jun 4, 2010 at You are here
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Why St George is a bit of a fraud. Continue reading
Posted Apr 23, 2010 at You are here
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The death of books as we know them and the rise of digital readers. Continue reading
Posted Apr 21, 2010 at You are here
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Bernardo Huberman predicts the success of film's using twitter. Tony sumner thinks the technique presents some interesting possibilities. Continue reading
Posted Apr 12, 2010 at You are here
‘We are the bottleneck.’ Sounds like some bleak Wachowski brothers inspired vision of the future. In fact it’s Chris Harrison talking about Skinput – which isn’t a niche publication, but a new method for controlling gadgets... It’s quite neat really. Harrison reasons that the main limiting factor on the size... Continue reading
Posted Mar 31, 2010 at You are here
Awwww lovely, and very festive. I particularly enjoyed point 4)on Autoposting. Different networks are different types of communication. Brands need to learn to use different voices for each... and where necessary refrain from talking in apertues where they don't really have a voice at all. I'm glad you chose the exodus and not the easter story... I think it may have been a challenge keeping your points to a donkey, a crucification and the rebirth. Being a heathen I'm off to scoff some eggs though.
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The likely effects of News Internationals move to impose a £1 paywall on two of its core titles. Continue reading
Posted Mar 26, 2010 at You are here
Not sure any activity that results in any company 'owning' consumers is a good thing... (point 3 of reasons to celebrate). Obviously this is marketing speak (and I'm sure I've used it before), but it is indicative of the wrong mentality for modern marketers. On a more directly related note, my feel is that some communications need to be a mix of this type of scatter gun marketing (hit any old target anyhow and hope to wing it) alongside more deep, meaningful communications with passionate and valuable consumers. Its often not so useful to examine one part of a communication - and this undoubtedly was part of a broader effort to drive Bing on.
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Tony Sumner is now following Seth Godin
Mar 25, 2010
Tony Sumner is now following David Berkowitz
Mar 25, 2010
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I wrote a post a while ago called ‘have you seen the latest ad for X? Yes I have its S**T.’ I didn’t upload it because it was a bit negative. Thinking about it, I’ll tweak it a bit and stick it up soon... The gist of the post was... Continue reading
Posted Mar 25, 2010 at You are here
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Ever heard of a Ghostsign? I hadn’t. Sounds spooky doesn’t it? It isn’t. It’s a name that someone, somewhere who wanted to catch people’s attention dreamt up for posters that were physically painted on walls. Last Friday the History of Advertising Trust launched the Ghostsigns Archive - a searchable photographic... Continue reading
Posted Mar 23, 2010 at You are here
A related tale from the UK claims that the ploughman's lunch was an invention to drive cheese sales. People in our industry love to take credit for things people have been doing for donkey's years.
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I've often observed that people's behaviour doesn't ever really change, it's the tools that enable them to do it that alter. Yesterday, Pew Internet published their survey into web 2.0 and social networking amongst what they call 'millennials'. It makes really interesting reading; here's my digest of their digest: Teens... Continue reading
Posted Mar 19, 2010 at You are here
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I've often observed that people's behaviour doesn't ever really change, it's the tools that enable them to do it that alter. Yesterday, Pew Internet published their survey into web 2.0 and social networking amongst what they call 'millennials'. It makes really interesting reading; here's my digest of their digest: Teens... Continue reading
Posted Mar 19, 2010 at You are here
The football league have launched a new TV campaign – called Enjoy The Match. It’s very funny. The action centres around an average fan screaming abuse at the pitch... until we pan back to see that he is actually at a barbecue. His language, out of context, is disgraceful, and... Continue reading
Posted Mar 16, 2010 at You are here
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So I was up in North Wales at the weekend, trailing around after my wife who wanted to buy a jumper from Dorothy Perkins... not sure what that says about me? Either way we went into this Arcadia group store on a retail park that houses a number of their... Continue reading
Posted Mar 15, 2010 at You are here
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Now I was fairly put out when Marathon became snickers, I was fairly aggrieved when Opal Fruits became Star Burst... but Charmin, really who gives a S**t. If you need a Glossy rebrand ad then the public probably doesn't want you to rebrand. If you need an ad that merely... Continue reading
Posted Mar 9, 2010 at You are here
Aaaargh, my bandwidth is so small I can't publish a decent sized blog post this evening! How the helll am I going to set up in business here? 50p per month to create the infrastructure to bring jobs and prosperity to an area. Absolute bargain. Sort out a fair way... Continue reading
Posted Feb 25, 2010 at You are here
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It is now possible to guarantee a mobile signal anywhere in the country... Hooray. Providing you are willing to pay for it... Hooroo. Vodafone recently (18th Jan) re-branded its access gateway as Suresignal, cut prices and made it available to anyone with a Vodafone contract willing to pay. You can... Continue reading
Posted Feb 23, 2010 at You are here
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Last year I moved to the country from London; in part for my family’s quality of life and partially so I stood a better chance of seeing the stars. After an initial period, setting up and settling down, I started to look around. What I found surprised me quite a... Continue reading
Posted Feb 23, 2010 at You are here
Tony Sumner is now following The Typepad Team
Feb 19, 2010