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Susan Finch
Beaverton, Oregon
Web Developer, Graphics, Social Media coach
Interests: gardening, baking, reading with a book in my hands, not answering the phone on weekends
Recent Activity
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There are many reasons why sales dump at mid-year or have lagged since the beginning of the year. I have found these 56 to be the main causes of sales failure. Some have are easy fixes, some are things to avoid, some are long-term fixes, some cost money, and some simply require policy or rule changes and common sense. Most can have immediate impact. Continue reading
Posted Feb 12, 2020 at Sales Lead Management Today
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It was just a matter of time before CRM Software took another hit with the breakoff of Sales Lead Management as a separate platform. Companies formerly known as CRM Software companies are assuming the new marketing position as Sales Lead Management Software Companies. Continue reading
Posted Feb 2, 2020 at Sales Lead Management Today
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At some point, Thanksgiving transitions into a holiday of overeating, football, and relative tolerance through any method. Funnel Radio would like to give you an option with the excuse of self-improvement. This is perfect if your team isn't playing, is losing terribly, or you want to skip the television and need a break from hearing about the latest ailments and drama in the group, looking at vacation slides air-played to the television, or sketchy Skyping with those who couldn't make it. For your listening pleasure, please enjoy these shows published just for you! Continue reading
Posted Nov 28, 2019 at Sales Lead Management Today
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We have 9 shows starting live stream at 9 am Pac. https://goo.gl/VTEUmx listen here from 9 - 1:30 or go to the post with all the specific links to each show. Guests include Ashleigh Early, Paul Maher -CEO Positive Melissa Agnes, Randy Frisch - Uberflipm Josh Milesm Jon Ferrara, CEO Nimble, Mark Bronfman, Christina Luconi, Josh Allen Continue reading
Posted Oct 3, 2019 at Sales Lead Management Today
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In four minutes John Asher outlines how, sales has changed from just the process and art of sales to a science based discipline. Continue reading
Posted Aug 11, 2019 at Sales Lead Management Today
Podcasts continue to be a hot digital vehicle to reach at-work and away from work listeners. As webinars have waned in usefulness, radio podcasts have surged as the digital media with long tails to build thought leadership, a personal brand and a network that knows of you and your company. Continue reading
Posted Dec 7, 2018 at Sales Lead Management Today
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Today's line up includes: James Bawden with Darryl Praill: Building a daily activity framework that generates results. At 11 on CRM Radio with host Paul Petersen is Douglas Karr of DK New Media talking about getting more from your digital marketing and the struggles of SMB marketers. Sales Pipeline Radio with Matt Heinz welcomes a favorite guest, Guy Weismantel How to Create Effective Marketing in Difficult Industries. Finally, WVU Marketing Communications Radio Today revisits Does Awareness, Engagement & Loyalty Matter vs. the Math? with host Cyndi Greenglass and her guest, Susan Emerick. Continue reading
Posted Aug 9, 2018 at Sales Lead Management Today
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Highly respected experts are on every show today starting at 10:30 with Pamela Muldoon - Revenue Marketing Coach at The Pedowitz Group. She's discussing how to measure content ROI with Jim. Next is a replay with our new CRM Radio host, Paul Peterson - GM/VP of GoldMine. He and Jim go over why an unqualified, naked sales lead is obscene. But how do they REALLY feel? Finally today, Matt Heinz and his guest: Kevin Elenberry, CPO, The Kevin Elkenberry Group give you pointers on How to Manage Remotely - Best Practices for Leading from a Distance. Continue reading
Posted Jun 27, 2018 at Sales Lead Management Today
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Today's topics include: 5 Most Important Things Marylou Tyler has learned in business and life. Should Incentives Be Used to Get Salespeople to do Their Job? Confessions of a CMO: The secrets and successes behind B2B’s revenue leaders, and our day ends with: 17 Areas Shaping the IT Operations Marketing in 2018. Continue reading
Posted Feb 22, 2018 at Sales Lead Management Today
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It sounds funny, but there is, or should be, a price to pay when we are less than pleasant, respectful, kind toward those we have hired to do a job. Just because we pay people doesn't give us the right to be rude, irritable, condescending or mean. Continue reading
Posted Sep 8, 2017 at Sales Lead Management Today
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In this episode of DemandGen Radio, David talks with Tyler Lessard, CMO of Vidyard about how to get started in video creation and the benefits of using a platform like Vidyard for creating, publishing, personalizing, and tracking the impact of your video content. Continue reading
Posted Feb 23, 2017 at Sales Lead Management Today
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Most common mistake in customer success programs Metrics that she reports on to her management team including what a CSQL is in the demand generation sales funnel and also what the most common mistake she sees companies make in their customer success programs. The program host is Steve Gershik of... Continue reading
Posted Jan 26, 2017 at Sales Lead Management Today
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It's so easy to screw up your online presence fast - give them an email or create one for social media, make a profile and you are off and running. STOP! Continue reading
Posted Jan 14, 2017 at Sales Lead Management Today
After visiting some company sites for radio guests and the like, I was stunned at how trendy their contact pages and team pages were. Trendy is NOT GOOD; it's confusing, irritating and will cause people to not trust you. Be clear. How can they REACH YOU? Email, address, phone, and... Continue reading
Posted Dec 19, 2016 at Sales Lead Management Today
With all of the content we generate, share and publish we need to know what is effective and where we are wasting our resources. Why it's important: Our time is limited. Our budgets are limited. You need to know what works from all angles and what falls off rather quickly. Why it's Important: You can't do that with typical KPIs and the high you get from viewing social effectiveness measured in likes, shares, +'s only lasts for a while. You need the full story. Continue reading
Posted May 20, 2016 at Sales Lead Management Today
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We mainly hear about data breaches and ransomware in the healthcare industry because your health data is the MOST VALUABLE commodity to hackers, pirates and other slimy types of folks preying on your data and willingness to type away and submit online. Those companies that have to be HIPAA compliance... Continue reading
Posted Apr 6, 2016 at Sales Lead Management Today
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We all want to be valued. We all want to be secure in our position. What happens though, is that some people equate that with holding hostage information that may be helpful to others in the company. Continue reading
Posted Mar 1, 2016 at Sales Lead Management Today
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Companies have become so hellbent on avoiding solicitors and fanboys that they forget potential customers, advocates and clients may want to find them too. They don't always have a business card handy, they may not have you in their contacts, nor do they feel like digging through past emails. They definitely don't want to use your contact form and get added to a list when they only have a few questions that may be directly related to the last time they saw you. They don't want sales pawing through it as a potential lead. Put on your big-boy pants and TALK to people. Better to answer the call and cut it short than to dismiss is and possibly miss your next big account. Continue reading
Posted Feb 3, 2016 at Sales Lead Management Today
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As we are coming to a close for the 40 Most Inspiring Leaders in Sales Lead Management nominations, once again it's time for me to RANT! What the heck is wrong with you folks using your head shots from parties, cropped from trade events, vacation photos that are fuzzy at... Continue reading
Posted Oct 30, 2015 at Sales Lead Management Today
One of the most overlooked items for most brokers is a Disaster Recovery Plan – also known as a Business Continuity Plan (BCP) or your "HIT BY A BUS" plan. Ensuring that the business you worked so hard to build continues during a crisis or illness is imperative. They are also now required by most institutional and government accounts. Here is everything you need to know to create a DRP including a sample template in the library. Continue reading
Posted Aug 27, 2015 at Sales Lead Management Today
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Recently I ordered my prescription through the Kaiser website. Usually I call it in. After securely logging in with more information than you can imagine to get a refill, I was asked for a credit card. I know roughly what this Rx costs, so I did it. BUT what was... Continue reading
Posted Aug 10, 2015 at Sales Lead Management Today
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Whether you are considering a new email marketing, CRM, note taking or collaborative system, you need to do enough front end research. Rather than just making it fit in with what you really need, ask, interview and research to see if you will be spending more time cramming your Sumo needs into that yoga pants-sports bra system. Not a pretty picture, is it? Continue reading
Posted Jul 22, 2015 at Sales Lead Management Today
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You want to be ready for baseball season, whether it's Pee Wee, Little League, High School or special leagues. Ordering trading pins with unique additions such as flashing lights, sliders, danglers and glitter accents will ensure your pins stand out and are highly desired for trading. Continue reading
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Some of my strongest memories of my K-12 education were during middle school. Our children attend a K-8 and have had the same beloved principal for six years. He has been promoted and will be leaving a legacy, memories and broken hearts. It brought me back to memories of my... Continue reading
Posted Jul 7, 2015 at Sales Lead Management Today