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Susan Getgood
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Will you be updating the tool on the Groundswell page with the new category?
A new Rung on the Social Technographics Ladder
We are bringing the Social Technographics ladder into 2010 with a new rung called "Conversationalists" to represent the very active communication style that has arisen recently within social media platforms like Twitter and Facebook. Many months ago, several of us at Forrester started monitor...
I think your approach is very reasonable Stefania.
To Kimberly's question, re: a product you reviewed in past & wish to discuss again. Knowing you, you were totally transparent in the initial review. If you decide to tweet about it again in the future, why not link to the initial post. Not in every tweet in a stream, just the first time. Would probably be useful to your Twitter followers anyway, to know what you thought of the product.
To Daily_Pinch: Absolutely. Under the guidelines the company has a responsibility to provide guidance to bloggers about their disclosure obligations. If it does NOT, it can be held liable. I wrote about this on Marketing Roadmaps this week. (http://getgood.com/roadmaps)
Transparency on Twitter
One of our concerns as Twitter lovers and founders of a social media marketing agency is how to handle tweeting about the products or services we love when the products happen to be connected to our clients. We strive to be as transparent as possible, not just because we fear the wrath of the ...
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Nov 17, 2009
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