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Suyog Mody
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There's also a question of trust for the site that you land on. For example, if you search for "buy usb drive" on google, there are so many sponsored ads that, personally, i would click on several that had an appealing URL first, look at the design of the site and decide if it "seemed" trustworthy or not before actually going through the purchase process. My point is - there's a lot more than search optimization that causes the bounce rate to be that high.
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Apr 2, 2010