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Too funny. I've been in numerous client meetings where I hear exactly that. Even huge brands who have a fairly strong brand go there. I'm launching a new social good startup and after hearing your talk and reading your book, we took the time to go back and get it right. We clearly didn't start with why. Actually, we did at first, but after committee thinking set in, we lost it. Glad to be back on track. Cheers! Zack Swire
Toggle Commented Jan 19, 2012 on The Definition of an Authentic Brand at Re:Focus
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Jan 19, 2012