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Lehigh Valley PA
Marketing/organizational advisor dedicated to helping nonprofits and forprofits enhance employee-customer care.
Recent Activity
Wall St. invest in employees? Are you kidding?! Employee engagement means little when corporate stock rates go up after a layoff. Sadly, what's good for Wall St. isn't good for Main St. and Joe/Jane employee -- despite the fact that employee engagement has been shown to increase productivity and the bottom line.
Toggle Commented Feb 17, 2016 on Employee Engagement: Going, Going ... at Zane Safrit
Great post about the importance of asking employees for input BEFORE seeking outside help. It brings to mind one of my favorite quotes from Andrew Filipowski:"The insiders of an organization understand the stupidity of its traditions better than outsiders."
Interesting post, Zane. Engagement is a two-way proposition: employees are responsible for their own engagement--being ready, willing and able to do their best at work--and employers are responsible for creating an engaging workplace that encourages employees to do their best at work. What continues to puzzle me (besides the chicken vs. egg debate) is, given the dismal stats you cited and the many benefits/returns enjoyed by organizations that invest in engaging their employees, why are so many employers still clueless about their role in engagement???
Thanks for including me in this Blog Hop, Yvonne! I look forward to reading Toby's and Amy's posts next.
1 reply
I like the last title, Zane, although it's more appropriate as a leadership mantra than a mere blog post title.
The Quality Service Marketing blog has a new look in a new home (located at where you'll find exciting new content + archived posts on how to create an engaged workplace and stronger brand. Come on over to QSM's... Continue reading
Posted Jan 8, 2013 at Quality Service Marketing
With apologies to Clement C. Moore, you can find many “Twas the Night Before Christmas” parodies. In the holiday spirit, here’s one of my favorites. One Crazy Cool Yule [Author unknown] "Twas the Night before Christmas" has lots of nice... Continue reading
Posted Dec 18, 2012 at Quality Service Marketing
Nonprofit professionals, leaders and volunteers interested in Share of Mind, Share of Heart: Marketing Tools of Engagement for Nonprofits now have the option to purchase it in both print and electronic versions. In response to numerous requests, my latest book... Continue reading
Posted Dec 17, 2012 at Quality Service Marketing
Need a helpful gift idea for your favorite nonprofit professional or volunteer leader? Consider a book that provides valuable insight and advice on how to maximize a nonprofit’s effectiveness. Note: I’m a fan of books-as-gifts, especially when paired with chocolate... Continue reading
Posted Dec 11, 2012 at Quality Service Marketing
The adage, “Good things come in small packages” applies to How to Make Your Board Dramatically More Effective, Starting Today: A Board Member’s Guide to Asking the Right Questions, by Gayle L. Gifford. This 115 page guide is a short... Continue reading
Posted Dec 4, 2012 at Quality Service Marketing
What is your organization’s mission (purpose) and where is it headed (strategy and goals)? What is expected of employees in helping the company achieve its goals? Who are your customers and why do they choose to do business with you?... Continue reading
Posted Nov 27, 2012 at Quality Service Marketing
@Lenny, how awful! I've worked for a few toxic bosses earlier in my career who were more people-oriented - seriously - yet didn't know how to effectively communicate with and manage employees. @Chris, good reminder that business professionals also need to be wary of working with such clients.
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The source of the following irreverent, satirical sayings comes from Despair, Inc: “Just because you’re necessary doesn’t mean you’re important.” “Sometimes the best solution to morale problems is just to fire all of the unhappy people.” “The best leaders inspire... Continue reading
Posted Nov 20, 2012 at Quality Service Marketing
The economy has changed significantly since the 2008 publication of Leigh Branham's book, The Seven Hidden Reasons Employees Leave. Enough so that Branham wrote a second edition of his book based on new data collected from employee exit surveys. Branham... Continue reading
Posted Nov 13, 2012 at Quality Service Marketing
I’m thrilled with the positive response to my new book, Share of Mind, Share of Heart: Marketing Tools of Engagement for Nonprofits. Here are several recent reviews that I’m honored to share. "With a great passion for (and deep expertise... Continue reading
Posted Nov 6, 2012 at Quality Service Marketing
“Are you kidding me?! Don’t even go there,” I tell my husband and son when they ask about my next book. With the recent release of Share of Mind, Share of Heart: Marketing Tools of Engagement for Nonprofits and the... Continue reading
Posted Oct 23, 2012 at Quality Service Marketing
Yvonne, I'm truly grateful for all you, Tom & WME have done to support my efforts in this endeavor. I appreciate our partnership and the friendship it has become.
1 reply
Five years ago this week marks the official release of my first book, Taking Care of the People Who Matter Most: A Guide to Employee-Customer Care. In honor of this 5th Anniversary, I’m offering a special book discount. (See details... Continue reading
Posted Oct 16, 2012 at Quality Service Marketing
Thanks for your insightful comment, Liesel. Situations where personal agendas (of staff and/or volunteers) trump the mission can be extremely damaging - leading to internal rifts and disengagement.
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I consider technology both a blessing and a curse in the workplace. While it enables employees to communicate and collaborate across time and distance, it also makes work more insular as people seem to engage more with smart devices than... Continue reading
Posted Oct 9, 2012 at Quality Service Marketing
Ask most people to explain volunteer engagement and they’ll tell you they know it when they see it, yet find it difficult to articulate. They can describe it in general terms as a process that includes recruiting and matching volunteer... Continue reading
Posted Oct 2, 2012 at Quality Service Marketing
Not all organizations offer a formal orientation or onboarding program for new employees. Even so, they shouldn't leave the process to chance. Corporate without class by David Zinger "The new guy down the hall needs to learn how we do... Continue reading
Posted Sep 25, 2012 at Quality Service Marketing
Glad you found this helpful, Debra. Good luck with your client survey!
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One of the best descriptions between employees who are engaged and those who are not comes from BlessingWhite: " ... engaged employees stay for what they give (they like their work) [whereas] disengaged employees stay for what they get (favorable... Continue reading
Posted Sep 18, 2012 at Quality Service Marketing
I’m not talking about “I” as in “individual” - people are responsible for their own engagement. I’m talking about “I” as in “inertia.” You can’t have an engaged workplace in the presence of management inertia. Engagement is a two-way proposition... Continue reading
Posted Sep 11, 2012 at Quality Service Marketing