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Tbdenney
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Scott, great article. Marketing technologists are becoming ever important, and the ones that embrace the technology wholeheartedly (Marketing geeks!) are going to be the major influencers within marketing departments in the future. Many marketers have limited support from IT to support these complex systems and integrations so they must dive in head-first. Those that do not learn to embrace the technologies and make things happen themselves will be left behind.
Baxter
Commented Dec 20, 2011 on Why marketers should learn how to program at Chief Marketing Technologist
Why marketers should learn how to program
If you work in marketing, you might want to learn a little computer programming. Buy a book. Watch a screencast. Check out Codeacademy. No, really. Suspend your incredulity for a minute. I'll explain... It's not because you should have to roll up your sleeves and start writing your own marketin...
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