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Trevor Young - Consultant | Author | Speaker
Melbourne, Australia
The PR Warrior
Recent Activity
Cheers Kelly! Yes, so many positives at the moment. However, I only hope that as the blogosphere gets more sophisticated it doesn't lose its charm and humility :)
Problogger Training Event 2013 Recap: All is Well in the Australian Blogosphere!
Australia's premier event for bloggers - the Problogger Training Event - is over for another year. It was the fourth time in as many years that Darren Rowse and the crew from Problogger have run the annual event, which serves as an excellent barometer of the state of blogging in Australia. With...
Thanks Nikki - yes, agree - the energy (and enthusiasm) in the room was palpable, which does augur well for the year ahead indeed! Good luck with the book!
Problogger Training Event 2013 Recap: All is Well in the Australian Blogosphere!
Australia's premier event for bloggers - the Problogger Training Event - is over for another year. It was the fourth time in as many years that Darren Rowse and the crew from Problogger have run the annual event, which serves as an excellent barometer of the state of blogging in Australia. With...
Thank you Carolyn - by all means, give the concept a fly in your prezzo, be interested to hear the feedback!
Which of These 3 Content Styles Should You Be Creating For Your Brand?
These past few weeks I've roadtested via workshops and speaking engagements a theory I have when it comes to the styles of content companies, organisations and individuals can use to help drive sales and build their brand. When I say 'theory', it's not rocket science or a complicated formula of ...
Thanks Jonathan - there's nothing a good Venn Diagram won't fix!
Which of These 3 Content Styles Should You Be Creating For Your Brand?
These past few weeks I've roadtested via workshops and speaking engagements a theory I have when it comes to the styles of content companies, organisations and individuals can use to help drive sales and build their brand. When I say 'theory', it's not rocket science or a complicated formula of ...
Cheers Stephen, I think demystifying anything in this space tends to be appreciated by people. Thanks for the feedback!
Which of These 3 Content Styles Should You Be Creating For Your Brand?
These past few weeks I've roadtested via workshops and speaking engagements a theory I have when it comes to the styles of content companies, organisations and individuals can use to help drive sales and build their brand. When I say 'theory', it's not rocket science or a complicated formula of ...
Thanks for your question Daiana - apologies for delay in getting back to you, for some reason Typepad didn't alert me of your comment. I'm always happy for my material to be shared for genuine reasons, as do most bloggers I'd imagine. This issue is when some unscrupulous 'bloggers' take other people's full articles and pass the copy off as their own. For your purposes Daiana - more than happy for you to share and recommend!
Social Media and the Law with Jamie White, Pod Legal
BACKGROUND: I recently interviewed Jamie White and his wife Karan on how their law firm Pod Legal uses social media and content marketing to generate business leads. Before the interview, Jamie and I had a meaty discussion around social media and the law, hence I thought it would be a good idea...
Thanks Craig, those two fears you mention are definitely well and truly entrenched, and until they learn to deal with them I'm afraid there are going to be a lot of companies that will become even more disconnected from the marketplace in coming years. The risk then is distrust and irrelevance, not to mention putting themselves at risk of competing with savvy, agile startups. I see a time when the best and brightest young talent will only work for companies that are socially connected, respected, relevant and that operate with passion and purpose. It's not about Twitter, it's a cultural mindset shift.
Companies Embrace ‘New Marketing Reality’ (But Gap Remains)
Every day it seems I’m interacting with senior business and communications executives who have embraced the myriad opportunities flowing from the growth of social media and its golden child, content marketing. The positive thing is this acceptance of, and enthusiasm for, the changes brought on b...
Cheers Simon - I hear you on 'visual', very important today for sure; AIM is nice, especially three for one!!
My (Belated) Three Words for 2013
In the first week of a new year there is a growing trend for many high profile bloggers - including several that I follow regularly - to come out and state three words designed to guide and inspire them throughout the year ahead. Here are some examples: CHRIS BROGAN MITCH JOEL C.C. CHAPMAN SUZI...
AJ :)
SNEAK PREVIEW: microDOMINATION Book Cover
You may be aware that I've written a book. It's being printed now and will be released by the publisher John Wiley & Sons in a couple of months' time. If you're interested, here's the cover :) I think Wiley did an awesome job with the cover design. What do you reckon? Related articles NEW...
Cheers KL, love your work!
SNEAK PREVIEW: microDOMINATION Book Cover
You may be aware that I've written a book. It's being printed now and will be released by the publisher John Wiley & Sons in a couple of months' time. If you're interested, here's the cover :) I think Wiley did an awesome job with the cover design. What do you reckon? Related articles NEW...
Thanks Simon, I will look forward to your feedback :)
SNEAK PREVIEW: microDOMINATION Book Cover
You may be aware that I've written a book. It's being printed now and will be released by the publisher John Wiley & Sons in a couple of months' time. If you're interested, here's the cover :) I think Wiley did an awesome job with the cover design. What do you reckon? Related articles NEW...
My pleasure Dan.
Curated Brain Food to Kickstart Your New Year of Awesomeness!
Happy new year to you - I hope 2013 will be an exceptionally productive, prosperous and positive one for you! To get the 2013 ball rolling, I have curated a bunch of stuff which I hope you will find interesting, maybe even inspiring. So let's rock this bad boy! Four 9 books you must read this ye...
Cheers Jake, thanks!
Curated Brain Food to Kickstart Your New Year of Awesomeness!
Happy new year to you - I hope 2013 will be an exceptionally productive, prosperous and positive one for you! To get the 2013 ball rolling, I have curated a bunch of stuff which I hope you will find interesting, maybe even inspiring. So let's rock this bad boy! Four 9 books you must read this ye...
I agree with the avatar being smack-bang in the middle, its positioning stuffed up a few images I uploaded!
Twitter Refreshes Design with New Header Photo Option (Examples)
The increased visualization of the social web continues with the latest announcement that Twitter has updated the design of its profile pages. The booming popularity of Instagram and Pinterest - along with Facebook launching cover photos some time back - is evidence we are liking the increased ...
Cheers Craig, I will be very interested in your perspective at that time :)
NEWS FLASH: PR Warrior Signs Worldwide Book Deal with John Wiley & Sons
A little bit of news from PR Warrior HQ - I've just inked a worldwide publishing deal with John Wiley & Sons Australia. It's been a lifelong goal of mine to have a book published so you could say I'm pretty pumped at the moment (if not a little shellshocked)! The book I'm working on is called mi...
Thanks Cam! Will test your red wine theory!
NEWS FLASH: PR Warrior Signs Worldwide Book Deal with John Wiley & Sons
A little bit of news from PR Warrior HQ - I've just inked a worldwide publishing deal with John Wiley & Sons Australia. It's been a lifelong goal of mine to have a book published so you could say I'm pretty pumped at the moment (if not a little shellshocked)! The book I'm working on is called mi...
Hey JH: I should get you on-board to be my 'official signature forger'!
NEWS FLASH: PR Warrior Signs Worldwide Book Deal with John Wiley & Sons
A little bit of news from PR Warrior HQ - I've just inked a worldwide publishing deal with John Wiley & Sons Australia. It's been a lifelong goal of mine to have a book published so you could say I'm pretty pumped at the moment (if not a little shellshocked)! The book I'm working on is called mi...
Happy days Tim!
NEWS FLASH: PR Warrior Signs Worldwide Book Deal with John Wiley & Sons
A little bit of news from PR Warrior HQ - I've just inked a worldwide publishing deal with John Wiley & Sons Australia. It's been a lifelong goal of mine to have a book published so you could say I'm pretty pumped at the moment (if not a little shellshocked)! The book I'm working on is called mi...
Me too! Thanks Enoch :)
NEWS FLASH: PR Warrior Signs Worldwide Book Deal with John Wiley & Sons
A little bit of news from PR Warrior HQ - I've just inked a worldwide publishing deal with John Wiley & Sons Australia. It's been a lifelong goal of mine to have a book published so you could say I'm pretty pumped at the moment (if not a little shellshocked)! The book I'm working on is called mi...
Thanks Mark, appreciate that!
NEWS FLASH: PR Warrior Signs Worldwide Book Deal with John Wiley & Sons
A little bit of news from PR Warrior HQ - I've just inked a worldwide publishing deal with John Wiley & Sons Australia. It's been a lifelong goal of mine to have a book published so you could say I'm pretty pumped at the moment (if not a little shellshocked)! The book I'm working on is called mi...
Cheers Tristan - it won't be out until April next year unfortunately but feel free to follow along on microdomination.com :)
NEWS FLASH: PR Warrior Signs Worldwide Book Deal with John Wiley & Sons
A little bit of news from PR Warrior HQ - I've just inked a worldwide publishing deal with John Wiley & Sons Australia. It's been a lifelong goal of mine to have a book published so you could say I'm pretty pumped at the moment (if not a little shellshocked)! The book I'm working on is called mi...
Thanks Anne, am mixing it with the 'big boys' now! #nopressure :)
NEWS FLASH: PR Warrior Signs Worldwide Book Deal with John Wiley & Sons
A little bit of news from PR Warrior HQ - I've just inked a worldwide publishing deal with John Wiley & Sons Australia. It's been a lifelong goal of mine to have a book published so you could say I'm pretty pumped at the moment (if not a little shellshocked)! The book I'm working on is called mi...
Thanks Karen!
NEWS FLASH: PR Warrior Signs Worldwide Book Deal with John Wiley & Sons
A little bit of news from PR Warrior HQ - I've just inked a worldwide publishing deal with John Wiley & Sons Australia. It's been a lifelong goal of mine to have a book published so you could say I'm pretty pumped at the moment (if not a little shellshocked)! The book I'm working on is called mi...
Thanks for stopping by David. What a brilliant week you have coming up - very envious! Interesting that Amanda co-lives in both Boston and Melbourne, our respective home cities.
I've Seen Marketing's Future, and its Name is Amanda Palmer
In 1974 Rolling Stone critic John Landau declared: "I've seen rock 'n' roll's future, and its name is Bruce Springsteen." In the spirit of Landau and Springsteen, I make a similar bold statement: "I've Seen Marketing's Future, and its Name is Amanda Palmer." To the uninitiated, Amanda Palmer ...
Thanks for stopping by Molly. I think the challenge as more and more companies start using content as a means of marketing their brand will mean incredible competition in the search stakes! Hence, it's probably better to get in early and build up some solid Google juice now.
Who's Who in the Content Marketing Zoo
Toby Murdock, publisher of The Content Marketeer and the CEO of content marketing software platform Kapost, recently compiled this useful list of the top 50 brands in content marketing (in partnership with ClickZ). If you're interested in the (fast) emerging speciality that is 'content marketing...
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