This is Tedbirk94's Typepad Profile.
Join Typepad and start following Tedbirk94's activity
Join Now!
Already a member? Sign In
Tedbirk94
Recent Activity
Really sad to hear this news. As you said, Steve, Tuck was a real stand-up guy and always fun to work with on projects and pitches. RIP, Tucker.
Toggle Commented Mar 4, 2013 on Playing hurt at RepMan
How am I missing the point? Do you think the CMO of any of these companies doesn't think about the questions I raised? What about the CEO and CFO? Do you think they're not interested in these KPIs? I agree that great storytelling is important to building brands; I am just not convinced that the spots referenced in JD's blog will accomplish that and, thus, will fail to translate into success. Matt, you sound like an old advertising executive defending his shrinking turf. I realize I am probably more cynical than the average consumer, but I feel the 30 second spot is shallow at best and disingenuous at worst. As I said previously, I am not buying what you (or these brands) are selling.
Toggle Commented Feb 6, 2013 on It's the emotional connection, stupid! at RepMan
I'm not buying what you're selling, JD. Yes, these ads were good examples of storytelling in 60 seconds or less, but what net result will these brands derive out of their investment? Will they sell more beer or cars? Will they build great visibility and trust with the consumer? Show me these numbers and then we can judge their effectiveness.
Toggle Commented Feb 5, 2013 on The story IS the Story at RepMan
Thanks for this, RepMan. I hope folks heed your advice.
Toggle Commented Mar 23, 2012 on Priceless at RepMan
I agree with everything in your post, Steve, but you left out one important point. Allison is also one of the best media relations professionals in the trade. Her ability to secure top-tier coverage year after year has always impressed me.
Toggle Commented Nov 4, 2010 on The Ideal Client at RepMan
Tedbirk94 is now following The Typepad Team
Nov 4, 2010