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TenAdams

Evansville, IN

Interests: marketing, business development, workforce development

Recent Activity

making a better impression tips to improve your digital marketing

by Brandon Scott Digital marketing is a critical ingredient for success when it comes to attracting patients, educating them about your service lines and converting them into customers. It augments your print, broadcast and outdoor advertising with highly targeted and... Continue reading

Posted Sep 13, 2013 at Hospital Marketing Journal

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Content Marketing: 6 Tips for a Healthy Hospital

by Brandon Scott Content marketing connects your hospital to patients, their families and others who use your services. It extends your reach, making you more broadly visible to prospective customers. And all that helps grow your business and your market... Continue reading

Posted Aug 15, 2013 at Hospital Marketing Journal

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Hospital Advertising Needs a Shot in the Arm. STAT!

by Jon Headlee So much of hospital marketing is the same old...stuff. Boring. Expected. Physician-driven. Trite. We get it — you're close to home. Convenient. You have the most advanced technology. A robot. 95 doctors, who, amazingly, can all fit... Continue reading

Posted Jul 22, 2013 at Hospital Marketing Journal

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Prevention is Power

by Jon Headlee Prevention is a pretty simple concept to grasp — find the cause of some undesirable outcome...and avoid it. (Which can also mean taking proactive steps that lead to optimal outcomes.) But, as marketers, we all know this:... Continue reading

Posted Jul 19, 2013 at Hospital Marketing Journal

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Add Zest to your life

by Naiyana Hardy Celebrating a birthday away from my native home of Bangkok, Thailand always leaves me feeling as if something is missing. The more years that pass by, the more I crave childhood fun and memories — food, friends... Continue reading

Posted Jun 26, 2013 at Hospital Marketing Journal

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Anatomy of a Photoshoot (Part Deux)

As we gear up to launch our new campaign for Riverside Medical Group next month, we thought we’d offer another behind-the-scenes peek at a Ten Adams photoshoot…and, of course, lessons learned along the way. LESSON #1 — Doctors are different... Continue reading

Posted Jun 21, 2013 at Hospital Marketing Journal

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Doctors are Different

by Scott Mosley Attending the 4th Annual Becker’s Hospital Review Meeting in Chicago, I had the opportunity to hear Jeff Leland, CEO of Blue Chip Surgical Center Partners, speak under the title “Doctors are Different.” This is obviously a fact,... Continue reading

Posted May 30, 2013 at Hospital Marketing Journal

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The Power of Believing

by Scott Mosley I recently had the privilege of accompanying Jon Headlee to the 4th Annual Becker’s Hospital Review Meeting in Chicago. I got to see a few old friends and left the three-day meeting with some strong impressions reinforced.... Continue reading

Posted May 24, 2013 at Hospital Marketing Journal

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HEALTHCARE REFORM WEBINAR: 5/21 AT 1PM EST

If healthcare's "shifting value proposition" has you wondering, "What lies ahead?", then you're like most healthcare marketers today. As healthcare organizations develop new systems of care to improve health at a lower cost, the marketer's role is being reevaluated. Healthcare... Continue reading

Posted May 10, 2013 at Hospital Marketing Journal

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Ten Adams Family Fun Day

Making time for family + friends plays a huge role in anyone’s happiness, but as we all know, striking the balance between work + play can be extra challenging in the modern day workplace. So, Ten Adams decided to host... Continue reading

Posted Apr 30, 2013 at Hospital Marketing Journal

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The Pitch for the 2013 Addy Awards

Ten Adams had the opportunity to see how our work stacked up against the competition last Friday night at the 2013 American Advertising Federation’s ADDY Awards. This year’s theme involved yet another AMC original television series, The Pitch, offering companies... Continue reading

Posted Feb 26, 2013 at Hospital Marketing Journal

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Wellness at Witham

Here’s to health (and wealth) in 2013! One of our special long-term clients — Witham Health Services — made us proud by making a commitment to improving the overall health of their community. To start tackling this goal, Witham is... Continue reading

Posted Feb 19, 2013 at Hospital Marketing Journal

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Ring in the New Year — Ten Adams Style

While most New Year’s resolutions revolve around diets and exercise, Ten Adams has kept its goals for the upcoming year on the less conventional side. And to shake things up even more, the creative team here at Ten Adams has... Continue reading

Posted Dec 18, 2012 at Hospital Marketing Journal

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A New Model for Success

Anyone working in the healthcare industry knows a new era is upon us. The challenges we're facing today revolve around critical decisions related to new mandates + how they’re (truly) going to affect how we promote health + deliver services.... Continue reading

Posted Dec 11, 2012 at Hospital Marketing Journal

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Advertising Webinar: 12/13 at 3pm EST

Healthcare advertising does not have to be bland or undifferentiated. It does not have to translate to pictures of sick people, equipment or doctors. We’ve all been there… “Where’s the photo of the equipment?” “We are not showing the doctor.”... Continue reading

Posted Dec 4, 2012 at Hospital Marketing Journal

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As Good As It Gets.

There are close to 147 million orphans in the world. That number is hard to grasp... it's the distance in kilometers from the earth to the sun. It's a BIG number. My wife and I knew that God was inviting... Continue reading

Posted Oct 31, 2012 at Hospital Marketing Journal

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Hot Topics from SHSMD

We had a great time at SHSMD this year mixing with all the brilliant healthcare minds in Philly. We reunited with old friends, made some new friends + filled our brains to the brim over many exciting healthcare discussions. So,... Continue reading

Posted Oct 26, 2012 at Hospital Marketing Journal

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Welcome Andrea & Jen!

Ten Adams is thrilled to reveal our two latest additions to the "Adams Family" – Jen Varner and Andrea Garvey. WELCOME, JEN! Jen joins the Ten Adams team from Tucker Publishing Group where she was an Art Director designing and... Continue reading

Posted Oct 18, 2012 at Hospital Marketing Journal

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The Ten Adams Wellness Plan

Workplace wellness is key to the future of healthcare. That’s why we decided to make wellness a priority at Ten Adams. We believe wellness is more than eating right and exercising regularly. We find it equally healthy to let loose... Continue reading

Posted Aug 28, 2012 at Hospital Marketing Journal

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Anatomy of a TV Shoot

How does an idea go from this: To this: Well, come along for a never-before-seen, mind-blowing look behind the scenes at a Ten Adams TV shoot, as we share a few lessons we learned along the way. Lesson #1: Film... Continue reading

Posted Aug 27, 2012 at Hospital Marketing Journal

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First Annual Brain Games

Due to our work schedule, we couldn’t make it to London for the Olympic Games, so the Ten Adams office was converted for a few hours last Thursday into an Olympic ground. You might say that office Olympics are much... Continue reading

Posted Aug 23, 2012 at Hospital Marketing Journal

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Experiencing the Brand

I am emotional. So are you. And this is okay. Because humans are emotional creatures. Sure, the rational side takes over every now + then (good thing, otherwise we’d all be driving Ferraris we can’t afford). But the 2012 Olympics... Continue reading

Posted Aug 21, 2012 at Hospital Marketing Journal

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Webinar: The Missing Link Between Strategy and Performance

Does your strategic plan look great on paper but fall short on execution? According to a recent Booz & Company survey of 1,800 organizational leaders, including more than 480 C-suite executives, leaders feel a high level of frustration associated with... Continue reading

Posted Jun 21, 2012 at Hospital Marketing Journal

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Small Hospital. Big Creative.

Witham Health Services is a small boutique hospital competing in the great big Indianapolis market. But being small doesn’t matter to this little hospital that could. Because Witham is proud to offer patients the best of both worlds — personalized... Continue reading

Posted Jun 12, 2012 at Hospital Marketing Journal

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Well. And Good. (And great creative, too.)

We’re putting the finishing touches on a great campaign for a great new client — Logansport Memorial Hospital — bringing wellness front + center to their community. Logansport Memorial Hospital — located in northern Indiana — recruited Ten Adams to... Continue reading

Posted Jun 8, 2012 at Hospital Marketing Journal

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