SUMMARY OF THE 7P'S: All the 7p's of marketing mix are very important for a business to flourish. but most manufacturers take one to be more important than others. i have clearly explained the 7p's and to my own understanding the product is the most important of all, because if a producer does not think of a product to make he will not put all the other p's to consideration. first direct believes more in marketing. they take their service as a very important factor because if they dont provide customers with good services they will withdraw back. in my... Continue reading

PRICE: price is the amount of money the consumers have to pay to puschase the product. when setting a price for a product they are things to be considered: the basic price: the basic prie is the amount receivable by the producer from the purchaser for a unit of a good or service.the basic price should be reasonable so that a customer can afford to pay for the goods or service. first direct expects its customers to Open a 1st Account and transfer their salary/income of at least £1500 each month for at least three months and they will add... Continue reading

PHYSICAL EVIDENCE: organisation products and service. the physical evidence of the marketing mix refers to the tangible expression of a product and how it is purchased and used by the customer. tangible form example: train tickets, bank statements etc... first direct provide its customer with a good service, they use real people for their customer services not machine, and they do it to their best. customers drop comments on their web telling others how good they were to them. thats a very good feed back from customers , althoug physical evidence is not very important to them since they operate... Continue reading

PROCESS: the methods of providing a service to reach its customers.its essential to have a thorough knowledge on whether the services are helpful to the customers, if they are provided in time, if the customers are informed in hand about the services and many such things. its covers how customers are handled from the first point to the last point. process is very important to first direct since they are just based on internet and telephones, they have a well planned process of how the customers get their service, check their accounts, deposit their money and withdraw. process covers: procedures:... Continue reading

PEOPLE: People refer to the customers, employees, management and everybody else involved in it. It is essential for everyone to realize that the reputation of the brand that you are involved with is in the people’s hands. first direct need its people in order for them to be sucessful, they need the people to cash in money and people to be at the customer service 24 hours. they are very good at taking care of people( their customer) in january they won an award for insitute of customer service (ics) satisfaction award. people deliver service: example an employee who works... Continue reading

PLACE: It refers to the place where the customers can buy the product and how the product reaches out to that place. This is done through different channels, like Internet, wholesalers and retailers. they are factors to be considered when talking about a place for a business. first direct dont have a place like a building to get to them but they made it easier for their customer to get to them. by reaching to them at home, where you work, on the road, on the bus , even in a hole. they reach their customers through their phones and... Continue reading

PROMOTION. It includes the various ways of communicating to the customers of what the company has to offer. It is about communicating about the benefits of using a particular product or service rather than just talking about its features. first direct promotes its service by putting up adverts a very unique one in black and white, they have adverts on the internet on their websites, they have adverts in the malls and also on the train stations. they also give their customers £100 when you switch banking from another bank to bank with them. advertising: it is a form of... Continue reading

THE PRODUCT. product means the combination of goods and services that are offerd to the target of the customer. a product or service to meet a customer need , ther are some things to be considered. physically good: its how the prodcut wil look like. the appearance of the product should be very attractive to the customer.first direct has no cause for the appearance of their good because they offer a serice and they are only on telephones and internet. quality: it should have a good feature and characteristics that will be able to satisfy its customer. they have a... Continue reading

THE MARKETING MIX: THE 7P'S DEFINITION: The term marketing mix refers to the primary elements that must be attended to in order to properly market a product or service. the marketing mix for physical goods is generally accepted to be made up of four parts. (the 4 p's), namely: product, price, promotion and place. with services included there are three other namely: people, process, physical evidence. which makes it the 7p's. Continue reading

a telephone and internet based banking operating in the UK. a division of hsbc with Over 100 million customers in 85 countries and territories . they offer lots of good services to their customers e.g. loans:they give out loans to customers which is transferred to their account in minutes. insurance: they offer different types of insurance in case of any damage or problems you have examples are: life insurance, car insurance, travel insurance and home insurance. a £100 when you switch your banking and bank with them . telephone banking :where you talk on phone to a real person not... Continue reading

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