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The Newman Group
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Steve - You make a very valid financial point on awards but ignored the bigger inquity -- time. The amount of unbillable time devoted to award competition has a significant impact on an agency's bottom line. And that impact is greater than any benefit from being a "winner." The true winners are those who don't support awards programs which really are only designed to be profit centers! Richard Newman
Toggle Commented Jan 18, 2012 on The Curt Flood of PR? at RepMan
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Jan 18, 2012