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How hard can it get to understand really? Platforms make social business possible. People make it happen
Amen to that. Wonderful to read this inspirational piece about to fight the ROI-talibans. I needed some more politically correct answers than my three standard ones: 1 - How much time did Steve Jobs spend on calculating ROI for the iPad, do you think? 2 - What's the ROI of you providing email/mobile phones to your employees? 3 - (aligned with your argument about known/unknown): If you had asked consumers some 15 to 20 years ago about how interested they were in being able to create 160 character text messages on their phones, what would the answer have been? Many thanks for added variation and intellectual elevation in argumentation.
Toggle Commented Jun 4, 2012 on Learning To Escape The ROI Trap at Chuck's Blog
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Jun 4, 2012