This is frisbee tosser's Typepad Profile.
Join Typepad and start following frisbee tosser's activity
Join Now!
Already a member? Sign In
frisbee tosser
Recent Activity
Oh - I've been getting free popcorn with my Total Access Snack Card, and I've seen Spiderman 3 twice in five days. Connecting premium popcorn with movies doesn't take much of a reach if a person is looking for positive connections.
Type-cast. In the first post you were writing on the back of your Netflix flaps. In the second, you're reading to me from Blockbuster. Do you have current subscriptions to both services? There are two people in my project. I subscribed to Blockbuster so that I'd have as much info available as possible. My partner had access to Netflix. I asked him to confirm that Netflix hadn't started advertising anything other than Netflix on their tear-offs. I've got eleven Blockbuster flaps in front of me. One just says "this DVD has no curfew." The others all have Total Access plus another item. One is selling three used DVD's for $20. Six advertise the free game rental you can get with the monthly coupon. Three are advertising Harsh Times & Bobby as rentals. I've never seen an ad on the flaps for anything not directly related to the two companies - again, as advertising revenue. If it does exist somewhere,it just confirms that the idea I had a couple of months ago was a good one. In the conference call last week, selling advertising was one idea mentioned by Mr. Antioco, along with a la carte rentals and an additional type of online rentals for people who can't or won't visit the stores. A short time ago, there was a link here for Forbes.com, which was asking for questions for Reed Hastings. I immediately wrote up most of the above and sent it to Mr. Hastings via Forbes.com. I really didn't expect to post follow-ups here - someone asked a question, and I more or less fit the bill for the response. I'm done now. Weasel Buddha, I actually picked that name knowing it could be seen as a sub-category of tossers. I'm glad you picked up on it. No offense taken. Cheers all. Thanks for the links to news stories - they've been invaluable. The project is done, and I'm on to whatever's next. Cheers. John
I've seen twenty Blockbuster flaps in the last month. They only promote their own service. I'm talking about a way to generate additional revenue streams by being paid to advertise for other companies, on the tear-off flaps and also the 3.2 million e-mails sent a day. For my presentation I'm using this Orville Redenbacher promotion. http://www.orville.com/currentPromotion.jsp With the link, it would be perfect for the bottom of an e-mail. Add a 30 cent coupon and it would be pretty effective on the back of the tear-off flap.
It's not a formal part of the program, but I'm finishing up a group project for an MBA Electronic Commerce course comparing Blockbuster Online with Netflix, and making recommendations as to how Netflix can improve. We don't have any kind of inside information. My number one recommendation is they need to improve overall service to reduce the churn rate. They need to keep their existing subscribers. That means no more throttling. If they can get a DVD to someone in a day, they need to do it. If certain levels of usage are too costly, set up another subscription level, don't deliberately delay delivery and force someone to go to Red Box for the weekend. I'd also set up some sort of rewards program for longer term subscribers. It could just mean the offer of a free T-shirt or cap, or else a discounted month every so often. They need to give access to all of their movie search features to non-subscribers. Right now people who come to check the place out can't see that trailers are available, for instance. Netflix needs to start selling new DVD's, and to make that option available to non-subscribers as well. They need to consolidate features so that it doesn't take so many extra clicks to get to something. If I search for a movie, I should be able to watch the trailer, add it to my queue, buy a new copy or a used one if available, all from that same spot. They need to start selling advertising on the backs of their tear-off flaps and on their "Netflix has received..." and "Netflix has shipped..." e-mails. They send out 1.6 million envelopes a day, and could have Orville Redenbacher, Coke, Mars or whoever pay them to place advertisements and coupons on the backs of those flaps. The same is true for the 3.2 million e-mails a day, and that includes the option of hotlinks along with the advertising. Other things I'd suggest are the possibility of working Saturdays at some of the shipping centers to speed up the delivery process and to ease the strain of Mondays that now have two days of mail deliveries plus the shipment of new releases for Tuesday arrivals. Those are the key suggestions I have for the short term. Cheers. John