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Interesting: We just read Erica Eden's article on Fast Co Design about this very issue: Just because something is pink, doesn't mean that women will be interested. Quite the opposite, actually. The "Shrink it and Pink it" Rule underestimates the complexity of femininity, particularly in the realm of sports. What's the solution? Should these types of commercials still be female specific? We're not sure, but if we see another pink sports bra with glitter logos and pretty bows affixed to the sides, we may scream. Follow us @thinksocreative
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Jul 13, 2011