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ThisDigitalWorld
Seattle
Helping Businesses with Digital Marketing
Interests: social media, internet marketing, seo, paid search, iphone apps, android apps, web apps, affiliate marketing, digital marketing, online marketing
Recent Activity
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I like to read news online. Well, skim news stories online, because I rarely seem to have the time to read anything in depth nowadays. My iphone and ipad apps have been very useful in helping me read news 'on the go'. In order of preference the news apps I... Continue reading
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Businesses that truly understand the needs of the customer tend to do well. It's not a pre-requisite for success but it certainly helps. I was recently left with a not so sweet taste in my mouth, when I tried to downgrade my premium LinkedIn account to a basic account. For... Continue reading
ThisDigitalWorld is now following Rachel Happe
Dec 15, 2010
ThisDigitalWorld is now following Seth Godin
Dec 15, 2010
ThisDigitalWorld is now following Jeff Korhan
Dec 15, 2010
ThisDigitalWorld is now following David Berkowitz
Dec 15, 2010
ThisDigitalWorld is now following Matt Hulett
Dec 15, 2010
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In case you missed it, Google is trying to do for the web what Apple has done for the iPhone - provide an 'app' based experience for you to consumer content online. The idea is that Google Chrome browser users can experience a much richer display of content through web... Continue reading
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There were 16 million searches on Google last month for 'wordpress' and only 300,000 for 'Typepad' so on the face of it, one might expect the massive popularity of the WordPress blogging platform to be a strong indicator of quality and value, but I'm not so sure. I have been... Continue reading
Google's Insights for Search tool (beta) provides a simple way of looking at trending search terms. Today I looked at digital marketing related search terms. This data is worldwide searches since 2004. Internet Marketing Interesting decline from what was a hot keyword search from the early 2000's. 'Web marketing' shows... Continue reading
ThisDigitalWorld is now following Account Deleted
Oct 13, 2010
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This is an article I wrote for the RealNetworks intranet this week - highlighting the growth to 100,000 plus Facebook fans: We hit a new milestone this week with our RealPlayer social media efforts – over 100,000 Facebook fans! The graph below shows the growth in fans/likes since we launched... Continue reading
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A new marketing category is born - daily deals. Sites like Groupon, Living Social, Tippr and others have sprung up across the world, offering consumers amazing discounted deals. In Seattle alone there are more than 6 companies competing for their share of the coupon stampede (Foodie Offers does a good... Continue reading
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Paid search tools have come a long way since the mid 90's, when all you could do was create a simple text ad on your favorite search engine and get basic click through and cost per click data. Nowadays, Google's AdWords center offers a whole host of analytics tools that... Continue reading
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A recent study by research firm EMarketer shows that it will be another tough few years for the movie business, as sales of DVDs continue to decline and digital sales fall short of making up the gap. Despite expected healthy growth in digital, it is a bleak picture for many... Continue reading
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Many businesses are now using Facebook as a valuable way to solve their customers' product questions and problems. RealNetworks's flagship application, RealPlayer, is a great example of how the company interacts with its users from all over the world, solving problems and saving money into the bargain. Every time someone... Continue reading
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This is an interesting interview with the guy who is responsible for corporate blogging at computer giant Dell. I have reposted the entire article courtesy of Digital Media Buzz: DMB’s Dave Fidlin recently spoke with Menchaca, a 17-year Dell veteran, about social media, and how the method will continue to... Continue reading
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Geoffrey Moore’s bestseller “Crossing the Chasm” , sums up the reason why social media matters : “Fundamentally, marketing must refocus away from selling product and toward creating relationships. Customers don’t like to be ‘owned’ if that implies lack of choice or freedom. But they do like to be ‘owned’ if... Continue reading
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US small businesses are spending more than double on paid search campaigns compared to a year ago. That's according to a new report out by Webvisible, which looked at how small businesses were spending their marketing dollars and how well paid search was performing in particular. Paid search spend (those... Continue reading
Spending hours looking at your favourite social network is now the most popular past-time for Brits, according to Irish social media experts Simply Zesty. The agency just published an excellent short video, which you can watch below, detailing the social networking habits of the UK population. I pulled out some... Continue reading
The digital world often looks to Asia for trend and growth prediction and the developments in social media are no exception. Because of local restrictions by governments on sites like Facebook, local social networks have sprung up and are big business. According to a video created by Thomas Crampton of... Continue reading
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This story is a great example of how the worlds of online and offline are becoming increasingly intertwined. Farmville, a social casual game played by 65 million people worldwide, has teamed up with Green Giant, vegetable makers to the masses (owned by Betty Crocker), to put Farmville cash coupon stickers... Continue reading
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How do you find great talent for your business? Recruitment firms do a lot of the legwork, but can also cost an 'arm and a leg'. Traditional job sites like Monster may be cheap, but the lack of filtering can mean wading through hundreds of CVs. So what about social... Continue reading
ThisDigitalWorld is now following Matt Hulett
Jul 9, 2010