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Fred, thanks for sparking this conversation. Maybe I'm crazy or maybe it's baseball season, but couldn't help but think of this space as farm league where a media company can cultivate content and talent profitably by being hyperlocal with a viable format that might be considered boutique in broadcast radio. Hyperlocal in dollars, music, in community involvement / fundraising / volunteering, hosts with local accents, local news and issues. This grassroots concept reminds me of the locally (Boston) imfamous WCOZ album with people on "the wall" and WBCN's annual calendar. I can see a place for music and artist discovery, local flavor, revenue and an incubator for programming and sales talent. It's a calculated risk, but the rewards of growing products and people as propritetary resources could be strong competitive advantages in market revenue.
Toggle Commented Aug 3, 2011 on No Sale 2 at JacoBlog - Jacobs Media's Blog
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Aug 3, 2011