iPhone advertising from Apple, now based on full HTML5 integration. Could be a game changer in the world of digital communication in advertising as well as making advertising more enjoyable for the end user, as well as connecting emotionally. Apple could revolutionise the mobile advertising industry wit this. via toddandbernstein.tumblr.com iPhone advertising from Apple, now based on full HTML5 integration. Could be a game changer in the world of digital communication in advertising as well as making advertising more enjoyable for the end user, as well as connecting emotionally. Apple could revolutionise the mobile advertising industry with this. Continue reading

Tokyoflash Twitter Concept Watch Says It's Meaningless Self-Promotional Update O'Clock - Watches - Gizmodo Twitter watches, make them free but have it mandatory to follow a brand and presto! effective advertising in copy form. Technology needs to be cheap enough I suppose but it is a step in the right direction for new social media. Continue reading

With Katie away in New York, NY, visiting a few agencies on the other side of the pond, things are looking quiet in the pot of creativity that in todd&bernstein, with 3 briefs on the back burner for now until Katie gets back from the States, we have our work cut out. Working solo and enlisting the help of anybody and everybody I have managed to come to terms with the film brief, based around the word 'greed', the brief is set wide open with anything that can be done can to submitted it begs the question what is more... Continue reading

Honda’s “Cog” commercial was an instant classic when it aired in Britain in 2003. Filmed to market the European Accord, the intricate ad involves no trick photography. There is one moment of computer-enhanced graphics, seen when the muffler rolls across the screen at roughly the one-minute mark. However, CGI is used in this instance only because of both the running time of the commercial and the distance the entire ad would need to reach its conclusion; the ad agency, Wieden & Kennedy, couldn’t find a studio large enough to accommodate the length of the ad, so the same space was... Continue reading