Todd Ebert's Profile

I've Moved

I decided to upgrade my digital presence to a full blown Wordpress site and blog over at www.toddebert.com. So come on over and visit me there. Continue reading

Posted Jul 10, 2014 at Todd Ebert

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Redundant Man of Redundancy Says Be Careful What You Post

I'm guessing that Santa is the least of Justine Sacco's worries right now. Continue reading

Posted Dec 24, 2013 at Todd Ebert

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My lame attempt at a meme about Amazon Prime Air

Clearly I'm no comedian or graphic designer but it's the thought that counts. Continue reading

Posted Dec 3, 2013 at Todd Ebert

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What type of holiday shopper are you?

No surprise but I'm a blend of two types: online shopper + local connoisseur. Continue reading

Posted Dec 3, 2013 at Todd Ebert

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Who doesn't love bacon?

Nice to see a local business cut through the clutter of bad names like AAAA Plumbing from the days of competitng for the top spot on the yellow pages. This is simple and memorable branding, that also works really well for digital marketing. That said, they could've used images of bacon on the B and P to make it pop... Continue reading

Posted Nov 26, 2013 at Todd Ebert

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Help Please! What's a good mission statement for a marketing team?

Well, it's that time of year again when we do annual plans. This time around I'd like to clearly lay out the mission statement for my team so our role and contribution is super clear to all stakeholders [including my team]. Toward that end, I'd like your thoughts and suggestions on my first draft. To create marketing programs, content and... Continue reading

Posted Nov 13, 2013 at Todd Ebert

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The World's First Site Devoted to the Deplorable Problem of Lead Leaks

Our goal is to make marketing so useful that people not only seek it out but stick around once they visit. Toward that end I'm proud to announce our latest effort aimed at helpfing businesses solve the deplorable problem of lead leaks. What the heck are lead leaks? Essentially they are the places in your sales and marketing process where... Continue reading

Posted Nov 3, 2013 at Todd Ebert

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Bringing the Buying Funnel to Life - Literally

I guess our "Don't Leak Leads" marketing campaign is resonating with the Sale & Service team who brought it to life in their Halloween costumes. Continue reading

Posted Oct 31, 2013 at Todd Ebert

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Sneak Preview

The team is finishing off a great new marketing campaign and to get some internal buzz they made this simple time lapse video. More goodness to come soon... Continue reading

Posted Sep 26, 2013 at Todd Ebert

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Are you leaking leads? New infographic shows you where to check.

More fun with funnels. Our best infographic yet. Make sure you aren't leaking leads at each step of the buying journey customers take to discover, contact and choose your business. See more on the ReachLocal Learning Center Continue reading

Posted Aug 28, 2013 at Todd Ebert

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What's the Simplest Way to Differentiate Your Business?

I couldn't resist sharing this Vine video my daughter made featuring our dog Carmel [funny what happens when we're not home during summer break]. I know that video has nothing to do with business marketing, but 1. it's cute, and 2. it reminded me that you can convey a lot in just 6 seconds of video. So why don't more... Continue reading

Posted Aug 20, 2013 at Todd Ebert

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How to Drive More Customers Through Your Sales Funnel

Every marketer leaks leads from their sales funnel so we created an ebook to help them plug the holes and get more customers. Continue reading

Posted Aug 16, 2013 at Todd Ebert

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Consumer Buying Journey Infographic

The team took my ebook about the new consumer buying journey and turned it into an infographic. - See more at the ReachLocal Learning Center Continue reading

Posted Jul 28, 2013 at Todd Ebert

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The Coming Era of On-Demand Marketing

As you know from reading this blog, I'm a student of the consumer buying journey. Toward that end, I highly recommend this McKinsey report that provides great insights about the next wave of innovation impacting how consumers experience brands and buy. The future they paint is very near. Continue reading

Posted Jun 21, 2013 at Todd Ebert

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Inside Baseball for Marketers

Check out this site courtesy of Rob Baker. Nice way to make your point Mr. or Miss designer who built it. Continue reading

Posted Jun 20, 2013 at Todd Ebert

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The New Consumer Buying Journey

I updated my presentation from last year -- you might say it's "new and improved" ;) Continue reading

Posted Jun 7, 2013 at Todd Ebert

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Great Workplace = Stunning Colleagues - The Netflix Approach to Corporate Culture

As I sit here writing performance reviews for my team it begs the question of who to reward and who I should encourage to move on. That led me to this really interesting presentation by Reed Hastings of Netflx. While his approach might too agressive for most companies I really like the fact that they take their culture of performance... Continue reading

Posted Mar 22, 2013 at Todd Ebert

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Since when did PowerPoint become the only thing that matters?

This artist perfectly depicts how my life will end - yep, death by PowerPoint. Do you have PowerPointitis, the incurable disease that affects nearly 11 in every 10 marketers? [they told me there'd be no math in marketing ;) ] Answer these simple questions... Do you see slides in your dreams? Can you hold a meeting without using PowerPoint? Seriously... Continue reading

Posted Mar 2, 2013 at Todd Ebert

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How Consumers Buy - The Infographic

My team created this infographic to give an example of the consumer buying journey for a need-based service like plumbing. Even in this simple scenario you can see the complexity involved in trying to get a new customer for your business. You must continuously build your web presence with fresh content across all the places consumers go to discover and... Continue reading

Posted Feb 13, 2013 at Todd Ebert

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Online Advertising 101 Infographic

Just the facts Jack. My team's latest infographic with the basics of advertising to reach consumers as they search, surf and socialize online. Continue reading

Posted Jan 24, 2013 at Todd Ebert

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Top Down View of the Consumer Buying Funnel