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Sully, a "beautifully trained" golden Lab who provided aid and companionship to President Bush in his final months, will go on to help wounded soldiers. He was treated as a member of the family as the casket rested at a Houston funeral home. Sully was provided by America's VetDogs, a non-profit organization in Smithtown, New York. The group provides service dogs to veterans in need at no cost, allowing them to live with dignity and... Continue »
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Readers do not want to travel to different URLs to get all the information they find interesting. If only there was a way for readers to read all their blogs in one place??? This is... Continue »
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Gen Z is the first generation that has had access to on-demand television content for a majority of their lives. Yet, questions still remain around how these digital natives actually consume content, as well as what their attitudes are towards... Continue »
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Turmeric, the superfood we should all know about Continue »
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We are so thrilled to announce that all Typepad subscribers should see the new option to add and upload YouTube videos directly to their post. With the brand new Image Gallery's recent release, that's two... Continue »
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Blog: Seth's Blog
One in five applicants to Harvard and Stanford are completely qualified to attend—perhaps 20% of those that send in their applications have the smarts, guts and work ethic to thrive at these schools and to become respected alumni. These schools... Continue »
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Blog: Seth's Blog
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The future is bumpy. It comes in spurts, and then it pauses. It's tempting to connect two dots and draw a line to figure out where the third dot is going to be. In the long run, that's a smart... Continue »
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Finally! You can now buy How To Come Up With Great Ideas And Actually Make Them Happen on iTunes! Continue »
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Rumors of my demise have been greatly exaggerated. ~Mark Twain. This isn't a post about social business—it's about doing business in a connected age, and this is an important distinction. Let me take a step back for a moment. In... Continue »
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Much of the time that I'm not working with educators or creatives in industry is spent working out what their creative actions are, how they do them and why they do them that way. Some of this is achieved by observing their creative work, some of it by reading what others have noticed. Every Sunday, I wake up to the creative delights of the Brainpickings weekly email, and this week, a book review on Jerome Bruner has opened up some lovely creative insight on the effectiveness of creative surprise. Continue »
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Pixar, since it was purchased by Disney, gives off an air of resilient creative and commercial success, but the journey is rarely that smooth. In fact, the more creative the output, the more commercially successful it is, for Pixar at least, and the processes used by the teams is remarkably close to what we see in highly effective classrooms. During... Continue »
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Blog: Jaffe Juice
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It's hard to resist making this a looooooooooooong post, so instead I'll do my best to be as brief and succinct as possible, so here goes... My good friend and ex-client, Maarten Albarda and I are co-authoring a book together.... Continue »
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Christophen Penn at SHIFT Communications has written a bang-up little primer on How to Measure PR. It's presented in 8 concise and easy-to-understand little chapters. They cover a lot of ground quickly, from goal setting to various types of metrics... Continue »
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In a content marketing age, storytelling is important...why? Because storytelling is the way humans explain the reasons, indeed it is the way historically we have explained history and reasons. Because storytelling is evokes emotion and it is the emotion that makes us buy. There are few things that we NEED to buy, especially in a consumer society which is influenced by internet marketing. We need to create a reason to buy, or a reason to buy our products or services. In a sense with social media marketing we are selling content not our brand. Therefore we want people to 'buy in/ to our reasons when we are thinking of marketing in business. People don't buy features, they buy what the features will do for them. Therefore a story explains that... People don't buy brands per se, they buy what the brand stands for.....Therefore a story explains that... People don't buy from the 'company', they buy from people...How many times is it the person that has persuaded you to buy not the technical specifications sheet...Therefore a story explains that... Content development, indeed content strategy is a package of showing the why, the what, the how of your product and service. Storytelling is the mechanism by which your writing becomes human. Related articles 5 Must Have's of Social Business Podcast 395 - Storytelling in a Digital Age Top 10 Reasons Why You Need a Content Marketing Strategy | Social Media Today What is Social Media Storytelling? Continue »
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Blog: Say Daily
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TED (Technology, Entertainment, and Design) is a nonprofit devoted to “Ideas Worth Spreading.” Founded in 1984 as a conference to... Continue »
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New opinion research from ExactTarget demonstrates a disconnect between what marketers think consumers want and what consumers say they want, in terms of content marketing to improve customer loyalty. In particular, marketers seem to think that customers want more content,... Continue »
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I have a few resolutions for 2013: I'll be writing for the Pastry Box Project once a month all year long. The Pastry Box Project selects a group of 30 people who are influential in their field and has them each write one post a month for a full year. Here's my first post from today, Thursday 10 January. You should really follow the whole blog - there's some really great posts! My second goal is to fix up my open source projects. I'm pretty good at occasionally releasing code as open source but I'd like to be better at... Continue »
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Would you like to have more Likes or Comments on items you post on Facebook? Perhaps for your company's (or client's) Facebook Page? It seems one tip is to make sure you include a photo. It's perhaps a bit of... Continue »
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