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Tracy Maurer
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Rachel, I hope this is a concern of anyone who is looking to gamify internal corporate systems. In fact, it was a big part of the discussion at GSummit this year. If done right, gamification is much more about helping employees see/find the fun in their jobs, or taking something that is perhaps not so fun but necessary and adding some fun to it. So of like adding a spoonful of sugar to the medicine. From our early attempts, I can already see this working for some people. We've always struggled with getting the word out about a software upgrade, and getting anyone to read documentation. But we have generated a lot of buzz for our next upgrade, and the feedback so far has been overwhelmingly positive. One person even commented that now that he is using the site more often, he is getting more value leading to even more usage. Often that is what it is all about - leading people to test the water before committing to drink it. And I hope we can continue in that good vein. :)
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May 28, 2013