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Donna Papacosta
Toronto area
Writer, speaker, podcaster, social media consultant and multimedia producer in Greater Toronto, working with clients around the world.
Interests: multimedia, social media, communications, content marketing, content curation, podcasting, reading, writing, public speaking, fitness, food!
Recent Activity
I am out of the office at a conference. Between now and March 11, I will be responding to emails, but s l o w l y.
Thank you for your patience.
Kind regards,
Donna Papacosta
Trafalgar Communications
Commented Mar 4, 2013 on A brilliant treatise on content marketing at Trafcom News
A brilliant treatise on content marketing
This is quite possibly the best thing I've seen on the topic of content marketing and the coming deluge of crap masquerading as content. If you're a marketer or publisher of information of any kind, this is a must-see. Actually, much of what he says here applies to not just content marketing, bu...
Great way to illustrate the issue. I would imagine the engagement would be MUCH higher for the PDF wrapped in a web page. Thanks for sharing this, Dan!
Commented Jan 24, 2013 on One Image To Show The Incredible Importance Of Sharing Web Pages Versus PDFs at Disruptive Conversations
One Image To Show The Incredible Importance Of Sharing Web Pages Versus PDFs
So you have that report, infographic or other document as a PDF, right? And now you want to get that massively shared out in social media, right? So that everyone can see your document and learn from it? Do you... Start distributing the link to the PDF and ask people to share it? Wrap the PDF in...
This podcast has moved!
We have moved to a new site. This old Typepad site will remain online for a while, but no new content will be added to it, so I encourage you to visit the new site and subscribe there. The original... Continue reading
Posted Jan 19, 2013 at Trafcom News Podcast
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This blog has moved!
Thanks for visiting the Trafcom News Blog, where you’ll find strategies and tactics for communicating in person and online, with an emphasis on content marketing and storytelling, content curation, social media and multimedia, particularly podcasting. We have moved to a... Continue reading
Posted Jan 19, 2013 at Trafcom News
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A brilliant treatise on content marketing
This is quite possibly the best thing I've seen on the topic of content marketing and the coming deluge of crap masquerading as content. If you're a marketer or publisher of information of any kind, this is a must-see. Actually,... Continue reading
Posted Jan 12, 2013 at Trafcom News
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Become a social media power user
Posted Jan 10, 2013 at Trafcom News
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Very glad for you and Lori that this treatment is winding down.
Commented Jan 7, 2013 on The End Of Herception - And Of Living Life In 3-Week Increments at Dan York
The End Of Herception - And Of Living Life In 3-Week Increments
Today marks a major milestone in my wife's treatment of her breast cancer. It will be the 18th - and final - time that a Monday morning starts with a treatment visit to "The Kingsbury Pavilion of the Dartmouth Hitchcock Norris Cotton Cancer Center"... a.k.a. the cancer treatment wing of our loca...
Is your business boring?
Posted Dec 13, 2012 at Trafcom News
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Storytelling and curation resources for you
Posted Dec 7, 2012 at Trafcom News
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Yes, I agree that's one of the times when you need a script. I think I get into that point in one of my longer posts. I have one client where we record an unscripted interview, then send a transcript to the Legal department for review. Only once have they asked for an edit. ;-)
Steve, do you have to coach the clients so they don't sound stilted when they read?
Commented Nov 30, 2012 on Is writing a podcast script a good idea? at Trafcom News
Is writing a podcast script a good idea?
“Should I write a script for my podcast?” This is the most common question I hear from new podcasters. My answer: Sure, you could script your introduction and ending, but don’t write down your whole podcast word for word, unless you are totally confident in your skills as a voice performer (a...
Is writing a podcast script a good idea?
Posted Nov 30, 2012 at Trafcom News
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Weekly communications roundup, November 30, 2012
Here is a fresh installment of my almost-weekly roundup of communications-related links you may have missed. Time for content marketers to abandon Facebook? When I conduct social media workshops, I always admit that I’m not a huge fan of Facebook... Continue reading
Posted Nov 29, 2012 at Trafcom News
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Nice to hear your voice, Dan. Food for thought.
Commented Nov 30, 2012 on Finding My "Barriers To Blogging" Apply To Audio Podcasting As Well at Disruptive Conversations
Finding My "Barriers To Blogging" Apply To Audio Podcasting As Well
In thinking about how I might do more audio podcasting, I found myself hitting many of the same barriers I wrote about with regard to blogging... so I made this recording:
Thanks for commenting, Dave. I'm having fun with Paper.li.
Commented Nov 29, 2012 on Sharing my content on curation at Trafcom News
Sharing my content on curation
Last week I moved a few of my videos from a proprietary platform to YouTube. Suddenly, one of those videos is getting a lot of attention, thanks in large part to Robin Good, who included it in his own curated links. This particular video is a version of my talk about content curation this past ...
Paper.li gets better and better
I've been a fan of Paper.li for a long time because it's a fast and easy way to share great content. Lately they've been offering trials of their Pro version, so of course I've been experimenting. Here's today's Donna Papacosta... Continue reading
Posted Nov 29, 2012 at Trafcom News
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Sharing my content on curation
Last week I moved a few of my videos from a proprietary platform to YouTube. Suddenly, one of those videos is getting a lot of attention, thanks in large part to Robin Good, who included it in his own curated... Continue reading
Posted Nov 27, 2012 at Trafcom News
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Boost your networking skills in 2013
Posted Nov 27, 2012 at Trafcom News
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Weekly communications roundup, November 15, 2012
Here is the latest installment of my almost-weekly roundup of communications-related links you may have missed. Pinterest Pinterest has now added business accounts and tools. Check it out in this post from Mashable. GooglePlus Have you tried a G+ Hangout... Continue reading
Posted Nov 15, 2012 at Trafcom News
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New hands-on social media workshop
Posted Nov 14, 2012 at Trafcom News
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Weekly communications roundup, November 9, 2012
Here is another installment of my almost-weekly roundup of communications-related links you may have missed. I’m deliberately omitting the huge stories: Superstorm Sandy and the U.S. election, since your newsfeed was likely filled with them. (That being said, it saddens... Continue reading
Posted Nov 9, 2012 at Trafcom News
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Sue, I missed traveling with my conference spouse. Plus, I had to rely solely on my own wardrobe!
There was a ghost walk in Ottawa, but I didn't go. I had to catch up on some client work.
Thanks for commenting.
Commented Nov 4, 2012 on Highlights from the IABC Canada Business Communicators Summit at Trafcom News
Highlights from the IABC Canada Business Communicators Summit
Rain. Majestic buildings. Stimulating conversations. Fabulous meals. Deep laughter. Yes, I’ve just returned from Ottawa, where I attended the IABC Canada East conference, otherwise known as the IABC Canada Business Communicators Summit. As I unpack my luggage, I’m collecting my thoughts about...
Highlights from the IABC Canada Business Communicators Summit
Posted Nov 4, 2012 at Trafcom News
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Halton Entrepreneurship Week 2012
Posted Oct 30, 2012 at Trafcom News
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Friday communications roundup, October 19, 2012
Happy Friday! Just for you: some communications-related links from the past week or so (excluding the huge stories that you’ve likely already seen – binders, anyone?). Tips for demos and presentations I like this post from Mark Evans, with his... Continue reading
Posted Oct 19, 2012 at Trafcom News
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Thanks for the kind words, Annie.
Commented Oct 14, 2012 on Remembering Michael O'Connor Clarke at Trafcom News
Remembering Michael O'Connor Clarke
Dear Michael has succumbed to the esophageal cancer that struck him this summer. Such a cruel fate for such a kind man. After meeting Michael for the first time, you remembered him always. For me, it was at a Third Tuesday Toronto gathering more than six years ago. On the second meeting, a big ...
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