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Dan Gaffney
Blue Mountains NSW Australia
I champion ideas that could make the world a better place
Interests: I'm interested in promoting selfless leadership, sustainable change, enlightened ideas, and a safer world for the next generation of children. I'm also the CEO of True North Media - a multimedia content production company. We specialise in making memorable stories through the power of words, images, film and design. We are truly original. We use our imaginations to create stories that are striking and exceptional. We’re discerning about the issues we work on - life’s too precious to waste on the trivial stuff. Our clients are leaders, heretics, change makers and challengers of the status quo. People who want to right wrongs and make lasting, positive impacts upon the world.
Recent Activity
Want to make a huge and positive impact on the world and your loved ones? You can - by making a living will and appointing a health care proxy. Assuming you won’t be the first person to live forever, these actions may free your family from a lot of unnecessary... Continue reading
Posted Feb 11, 2014 at tribes
To see a person get their sight back is a powerful and moving experience. Fred Hollows understood this better than most, and dedicated his life to restoring sight to people around the world. The pioneering eye surgeon and social justice advocate had an unshakable vision for a world in which... Continue reading
Posted Feb 2, 2014 at tribes
The Warrior Monk retreat is for men and women who are ready for a significant shift - people who are willing to devote time, energy, heart and intention to step more fully into life. It is for people seeking a greater wholeness of self, strength of purpose, spiritual connection, and... Continue reading
Posted Sep 8, 2013 at tribes
They say you can fool some of the people all of the time but Joe Hockey fooled no one yesterday when he told Australians that the lowest home mortgage rates on record were bad news because they pointed to a troubled economy. Mr Hockey wants to be the next federal... Continue reading
Posted Aug 6, 2013 at tribes
Nobody likes a whiner but have you considered your own tendencies to complain and criticise? Cultivating gratitude might be the remedy. We’ve all met the whiner – the person who finds fault in everything and everyone. It seems there's no way to satisfy or pacify these personality types. They’re bored.... Continue reading
Posted Jul 29, 2013 at tribes
In the time it took to read this sentence 20 million emails were written. In fact more than a quarter of a typical worker’s day is spent on email – sending and receiving an average 105 emails daily. Of course email has its benefits – it‘s a quick way to... Continue reading
Posted Jul 25, 2013 at tribes
Red Bull has caught the brand journalism virus. So have the Intel geeks and the pinstripe bankers at HSBC. As the social media revolution gobbles the remains of failed news and publishing empires, brands are becoming powerful media companies in their own right by publishing free content that we care... Continue reading
Posted Jul 11, 2013 at tribes
Permission marketing is that unique experience where we get a buzz hearing from people (and brands) we trust. We’re part of a distinct group – a tribe – that has a shared interest and a way to communicate. We get value from hearing from our trusted source – the leader/brand... Continue reading
Posted Jul 8, 2013 at tribes
hitRECORD is an open collaborative crowd sourced production company that makes audio, video, images and text products. The brainchild of Joe and Daniel Gordon-Levitt the project began in 2005 as a place for the brothers to get feedback on their own videos, but quickly evolved into a site for creatives... Continue reading
Posted Jul 2, 2013 at tribes
Once upon a time phone calls involved a live speaker, talking, with permission, to another person. Email used to be honest exchanges between consenting adults. Tweets came from real people, and so did instant messages. Politicians used to articulate policies they believed in. Today marketers insist on spamming and lying... Continue reading
Posted Jul 1, 2013 at tribes
The folks at JB Hi Fi are running a great business. Sales, revenue, profits and share price – they're all heading north. The company expects sales in financial year 2013 to be $3.3bn, five per cent up on last year’s result. I was there over the weekend to buy a... Continue reading
Posted Jun 30, 2013 at tribes
Business headlines tell us times are tough. Sales, revenue, employment and confidence are down. The reason? The continuing impacts of the 2008-12 global recession, which was initiated by the financial crisis of 2007-08 and the collapse of the US sub-prime mortgage market. Is capitalism doomed? You’d be forgiven for thinking... Continue reading
Posted Jun 28, 2013 at Stories worth sharing
Dan Gaffney is now following GretchenRubin
Jun 28, 2013
Business headlines tell us times are tough. Sales, revenue, employment and confidence are down. The reason? The continuing impacts of the 2008-12 global recession, which was initiated by the financial crisis of 2007-08 and the collapse of the US sub-prime mortgage market. Is capitalism doomed? You’d be forgiven for thinking... Continue reading
Posted Jun 27, 2013 at tribes
For nearly 40 years, Sixto Rodriguez lived anonymously in Detroit, USA after retiring from a brief musical career in the late 60s/early 70s. He'd stopped recording music after his two albums, Cold Fact (1970) and Coming From Reality (1971) bombed commercially in the US, and he was dropped by the... Continue reading
Posted Jun 27, 2013 at tribes
Giving the populace what it wants is a recipe for failure. The struggling bookstore that offers little but best sellers, pulp fiction and sports bios won’t survive because it’s the same as every other invisible bookstore. The creative agency that gives the client formulaic ads and jingles isn’t brave enough... Continue reading
Posted Jun 26, 2013 at tribes
Change is the enemy of competence because it threatens the idea of safe, reliable, performance. That’s why competent people resist change. Their ability to deliver a high quality result, time after time, is a skill acquired through lots of experience. That’s how it used to be in the insurance investment... Continue reading
Posted Jun 24, 2013 at tribes
Fear is our natural reaction to the realities of risk. Risk insurers can tell you the likelihood of nearly everything – from the odds of falling under a bus to being mauled and eaten by a pack of African lions. On the other hand, fear is imagined – it’s just... Continue reading
Posted Jun 23, 2013 at tribes
Question. Is it acceptable to make a racially denigrating comment, acknowledge its hurtful impact, apologise, and then consider this to be a full and acceptable taking of responsibility? Only a perpetrator can rightfully say since the most that a victim of a racist attack can offer is forgiveness. Anyone else... Continue reading
Posted May 29, 2013 at tribes
The open technology that’s overthrowing the old publishing and distribution dinosaurs like newsprint and free to air TV has unleashed millions of citizen journalists and artists capable of making and distributing their own works. Now everyone's in showbiz. Crumbling elites like book publishers, news media and movie houses have lost... Continue reading
Posted May 28, 2013 at tribes
We want your business. The sentence seems straightforward enough but sometimes there’s a caveat. My old gas retailer (AGL) has a caveat. Their caveat (read proviso, condition, qualification) is they don’t meet or beat offers from competitors. Wow, I said. You want my business but you won’t meet or beat... Continue reading
Posted May 22, 2013 at tribes
They make mountains out of molehills. That’s what marketers do to get noticed, isn’t it? It’s not just marketing types that "up the anti" to get a commitment from buyers. Spruikers of all stripes have been doing it forever. Advertisers, real estate agents, shock jocks and politicians are fond of... Continue reading
Posted May 16, 2013 at tribes
When the moment arrives, it's a glorious piece of symmetry. It happens when we risk sharing a newfound truth and we’re greeted with perfect understanding and acceptance. It’s an important piece because our moment of truth has been a long time coming. For too long we’ve told ourselves we don’t... Continue reading
Posted May 13, 2013 at tribes
Dan Gaffney is now following Ash
May 13, 2013
Richard Sauerman likes telling people that he does “epic shit.” He leads strategy at Shift, a Sydney-based branding agency that's done work for clients like Macquarie Bank, BT, AMP, Lion Nathan, QBE, nab, Talent2, CSIRO, Microsoft, and PwC. Richard is a force of nature. Untamed. Unambiguous. Unashamed. A few years... Continue reading
Posted Apr 25, 2013 at tribes