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Thanks for sharing these insights gained during your Powerful Discussion at CMF11, Mike! I think some of the best discussions happened this year when the facilitator went in with a question versus all the answers so kudos to you for being open to conversation about a topic close to your own heart!
Commented Jun 8, 2011 on Cause marketing for Venus & Mars at Citizen Brand
Cause marketing for Venus & Mars
Late last year, the annual Barkley cause survey made a big discovery - men do have a heart. We talked to male consumers all over the USA and found out that men are impacted by cause marketing in nearly the same numbers as women. We also found out that only 3 out of 10 chief marketing officers we...
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