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UC Marketing Capstone
Cincinnati
Recent Activity
Kate Alexander Blog Post 4: 2/17/2019 Another week has passed and we’re making steady progress in the interviews for YPO. We’re 12 interviews in, with 8 more scheduled, which brings us to a total of 20 so far. This is great news, because this was our minimum interview goal for the project! With this many interviews completed, we can start looking for insights and getting a leg up on the analysis of our work so far. We will still try to see the remaining 11 members, who have all been contacted once already, and will send out a second e-mail... Continue reading
Posted 6 days ago at CAPSTONE!
Blog Post 3: Kate Alexander Quick reminder, I am in the YPO group and we are working on interviewing members of the YPO organization in order to gain a better understanding of their experiences and see what improvements can be made to enhance the value of their membership. This week was filled with interviewing. We were able to see 7 YPO members and start to get some great insights into what’s working in the organization and what could be improved upon. After the first few interviews, we made a couple of tweaks to our questions. One of the tweaks just... Continue reading
Posted Feb 10, 2019 at CAPSTONE!
Sorry for the late update guys. The week has been off to a busy start! We met with our contact, Tyler, to go over deliverables and get a little bit more in depth about YPO and some of the events and inner workings of the organization, which was very helpful. We set up a weekly summary e-mail that we will be sending him in regards to our interviews and progress, and we will be meeting with him at the end of the interview process before we go into analysis. As far as the interviews go, our first round starts Thursday... Continue reading
Posted Feb 6, 2019 at CAPSTONE!
Hello everyone! My capstone assignment is to work with Drew Boyd to find potential growth and expansion opportunities for the 1819 Innovation Hub. I had my first meeting with Drew last Tuesday and a lunch meeting with my clients, David Adams, the Chief Innovation Officer and CEO of UC Research Institute, and Myrita Crag, the Assistant Vice President of the Office of Innovation to go over the details of the project. Thursday was my first time visiting the 1819 Innovation Hub, and David and Drew took me on a tour of the entire building, explaining the purpose of each floor.... Continue reading
Posted Jan 27, 2019 at CAPSTONE!
Blog Post 1- Kate Alexander Hi Everyone, So we’re a couple weeks in to Capstone and so far so good for the most part. Our group is working with YPO (Young Presidents Organization), which is an exclusive leadership group designed for young CEOs and presidents (Under 50 years) to network, learn and support each other. Our primary focus will be on the members from the Cincinnati chapter, who we will be interviewing to gain a deeper understanding of the pros and cons of the organization in order to help guide YPO in the future. The result will hopefully be insight... Continue reading
Posted Jan 27, 2019 at CAPSTONE!
Hello everyone! I’m working on my capstone project alongside Heather McIntyre. We ended up recruiting our client, Olga Yurovski. She’s the CEO and founder of Shopperations, which is a software-as-a-service (SaaS) company that offers cloud-based collaborative planning and budgeting tools for marketing professionals in the Consumer Packaged Goods/Consumer Electronics industries. Heather and I have been working very hard already to get things done in time. We finalized our Project Charter last week, and have been sticking to our deadlines. We created a very specific timeline with the tasks we need to get done in order to better layout the project,... Continue reading
Posted Jan 27, 2019 at CAPSTONE!
For my capstone, I am working with SIT (Systematic Inventive Thinking). Based in Tel Aviv, Israel, I am now handed a new challenge of working with a client internationally. I have never worked with a client internationally, but I look forward to the learning experience. Time change has been an adjustment and will continue to be. The focus of our project is an industry I am familiar with on a personal level, and the changes have been very obvious over the last ten years. This will be interesting to view on a professional, in depth level. I look forward to... Continue reading
Posted Jan 24, 2017 at CAPSTONE!
Casey Lysaght and I met with Lt. Elliott of the UC Police Department on Thursday evening. I was already very excited about the project but after meeting with him I was even more motivated. I think Lt. Elliott has a great objective in mind for the project but there is very little detail and parameter around it. This is exciting for us but also challenging. It is exciting because as he was speaking I know that Casey and I both saw so much opportunity. There is literally so much we could do with this project. I immediately thought of their... Continue reading
Posted Jan 25, 2016 at CAPSTONE!
So my partner and I, Cassie, met with Lori Levy last week in the Short Vine Business District area for the first time. They hold their meetings at the Police substation on the corner there. Aside from Lori, we met with the entire committee who is in charge of making the Short Vine business district what it is. This included, along with Lori (who owns Ladder 19), John, Michael and Franz. Everyone was extremely friendly in this first meeting and I believe it went exceptionally well. We talked about the problems that currently exist within the Short Vine Business District.... Continue reading
Posted Jan 25, 2016 at CAPSTONE!
So far, Taylor Conlkin's and my project feels like it is off to a great start. We had our initial meeting with our client at the Healthcare Connection, Solimar, last week and are scheduled for a quick phonecall tomorrow with her for a few more follow-ups. THCC is a great organization and one that I really believe in and want to help, which makes working on this project that much more motivating. I think Taylor and I will be faced a few very unique challenges on this project just by nature of THCC's clientele. Half of all patients require a... Continue reading
Posted Jan 25, 2016 at CAPSTONE!
When we initially met with our clients I honestly had little idea what to expect. By nature our client, Procter and Gamble, is intimidating with their high status in not only Cincinnati, but the world. We also had only received one of the two potential assignments so preparation seemed limited. But as the nature of our project and innovation methodology suggests, the constraint of ambiguity allowed me to go in completely open minded with no preconceived notion of the assignment specifics. I ended up on the project we had not previously heard much about, so a lot of my research... Continue reading
Posted Jan 25, 2016 at CAPSTONE!
The very first blow. It came as a surprise to me that I would be working alone on the Capstone project. It made me quite scared. Honestly speaking I do not have any fear of not getting the work done individually or even lacking in creative ideas for the project. I am just scared of one thing and that is the fact that in moments of anxiousness and uncertainties I would be all alone. I would not have anyone by my side, being as nervous as I am before meetings or project reviews or giving me confidence about my approach... Continue reading
Posted Jan 25, 2016 at CAPSTONE!
Prior to registering for Capstone, I heard nothing bur negative things. "Your life is over", "Say goodbye to your weekends", "I hope you get a good group because mine wasn't" and "If you don't get a A, you get a F". Of course, after hearing these great things about Capstone, I began doubting myself. I am taking 20 credit hours this semester, working a full time job and I don't know if I can succeed. After getting my group assignment and mildly stalking my partner and our organization, I felt a little better. Hannah looked like a hard worker and... Continue reading
Posted Jan 25, 2016 at CAPSTONE!
Okay, well, here I go again. By that, I mean, I am starting another big project for a degree program. Back when I was an undergraduate in mechanical engineering, we had a year long senior design project. And, to be honest, everyone talked about how much work that would be, but my senior design project ended up not being that bad. That was where my head was when I walked into our first Capstone class two weeks ago - this won't be that hard. Then Drew told us about A students who failed Capstone. And I started to get rather... Continue reading
Posted Jan 25, 2016 at CAPSTONE!
The Capstone Experience begins January 7, 2013. I want to welcome a new group of students and a new group of clients. Watch here for the latest insights and key learnings from students as they tackle this incredibly difficult challenge. Continue reading
Posted Jan 5, 2013 at CAPSTONE!
We had a meeting last week with our client. We are getting a clear understanding of exactly where this project is going through our charter. But even so, I get the feeling that I’m lost in a confusing world of marketing terms to know where to go. The marketing terms I know, and if I struggle to remember them I can always reference any number of sources but where you truly start on a project is difficult. The Big Picture framework is wonderful but in Marketing Strategy the research was already completed and I just had to know, which lever... Continue reading
Posted Jan 23, 2012 at CAPSTONE!
Our first two conference calls have gone well and Mayur and I look forward to working with our company Goal Success (http://www.goalsuccess.com/) on their marketing plan. One challenge for us is that the company is based in San Diego, CA, which means lots of conference calls and most likely Skype as well. Our client had mentioned that he does a large amount of traveling though and that he could possibly fly in to Cincinnati to meet with us and receive our final recommendations at the end of the project. This was exciting to me as it showed how interested our... Continue reading
Posted Jan 8, 2012 at CAPSTONE!
I have to say that when I found out that I would be working on a Capstone project with the Live Well Collaborative (LWC) I was incredibly excited and a bit nervous. Since I work on campus and have a wonderful boss (also a MS Marketing alum) who allows me to flex out my schedule, I decided to take an 8CR studio at LWC last quarter in addition to our required Marketing Strategy course. With a full-time job the course load was a bit overwhelming at times, but since I never had the opportunity to participate in a LWC studio... Continue reading
Posted Jan 8, 2012 at CAPSTONE!
My group has a very interesting project this quarter. For one we are working with Live Well Collaborative (http://www.livewellcollaborative.org/index.html), a company specializing in research and development for consumers 50 and over. Companies come to Live Well with their products and the desire to tailor their product to this market. That is just what the one company decided to do with their portfolio of products. The company is comprised of companies in excess of $2 billion dollars with operations in over 30 countries. I specifically have a business unit that manufactures quality door chimes, motion activated lighting, and lighting controls through... Continue reading
Posted Jan 8, 2012 at CAPSTONE!
Our client for the Capstone is Live Well Collaborative and The Duchossois Group. I am glad to work with Ashely, John, Marihelen, Roniqua and Scott to create market insights and strategies for them. Assigned to a division Brivo, a security systems provider, I am also going to work with other four students from DAAP to come up with marketing strategies targeted on Baby Boomers. First, I like the name Brivo. It reminds me of bravo and burrito, which all sound similar but have absolutely nothing related to Brivo. The point I am making here is that it is a easy... Continue reading
Posted Jan 8, 2012 at CAPSTONE!
We were able to meet with our Capstone Client, Live Well Collaborative. Within the Live Well Collaborative we will be working on a studio for a company based out of Chicago. I am partnered with Marihelen Millar and we are working on the overall client instead of our other group members who are working on 4 subsidiary companies that they own. Our client contact, Mahsino, explained it as being the "glue" to the project and connecting everything together. A group of 17 DAAP Design students will also be working on the studio. I am looking forward to being able to... Continue reading
Posted Jan 5, 2012 at CAPSTONE!
Before I get into the challenges that lie ahead I will say that I, as well as the UC Athletic Department, am very excited to be doing my Capstone focused on helping to build the UC fan base. We are initially going to tackle creating new strategies to target specific customer segments for Football Season Tickets and if time allows slide over and take on a few key segments for Basketball Season Tickets. As an undergraduate at UC Business School (2004 grad) I never thought one I would be going to back to school, and two there would be a... Continue reading
Posted Jan 5, 2012 at CAPSTONE!
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The two-quarter Capstone experience is the culmination of the 48 credit-hour MS-Marketing program, and takes place during the winter and spring quarters. Unlike traditional classroom learning where the problem is identified in advance and students work through the solution, the Capstone requires students to diagnose the problem situation and then solve it using their academic foundation. The Capstone projects simulate the business environment the students will face as graduates of the UC MS Marketing Program. This blog is for students to post their reflections and insights as they move through the most difficult course in the MS Marketing Program. Continue reading
Posted Jan 4, 2012 at CAPSTONE!
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The two-quarter capstone experience is the culmination of the 48 credit-hour MS-Marketing program, and takes place during the winter and spring quarters. Unlike traditional classroom learning where the problem is identified in advance and students work through the solution, the capstone requires students to diagnose the problem situation and then solve it using their academic foundation. The capstone projects simulate the business environment the students will face as graduates of this elite masters program. Continue reading
Posted Dec 11, 2010 at CAPSTONE!
I have recently accepted a position at a Market Research Company here in Cincinnati and it has been a great learning experience to compare the processes of small or individual people researching and finding results to the process of a large market research organizations. For my Capstone I did One-on-One Interviews. I have had little training on the process but I feel like I was able to talk to and gain the trust of the women to find out how they really feel about organizations and the healing process in order to help the Women's Center for Health, Hope, and... Continue reading
Posted May 14, 2010 at CAPSTONE!