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Saurabh Sharma
Los Angeles
I live and love insights and ideas
Interests: reading, listening, observing, thinking, writing and traveling
Recent Activity
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User feedback shouldn’t be “reporting focused.” This is a business centric view. Instead, feedback should be “improvement focused.” Viewing feedback as a way to improve the user experience and the product is a step towards becoming more user centric. This post outlines how you can do it. Continue reading
Posted Feb 21, 2020 at inquiringeyes
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How UX research can help in improving conversions. Continue reading
Posted Apr 15, 2019 at inquiringeyes
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The one thing that every designer needs to know about people is that they are lazy. All other behaviors emerge from this universal truth. Continue reading
Posted Mar 22, 2019 at inquiringeyes
Saurabh Sharma is now following The Typepad Team
Jan 24, 2019
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What should a web landing page contain? What principles define content hierarchy? This post address these questions by reviewing Steve Krug's four questions from his famous book "Don't make me think" Continue reading
Posted Jan 24, 2019 at inquiringeyes
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What mapping can tell you about UX Design and UX Strategy Continue reading
Posted Jan 3, 2019 at inquiringeyes
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As designers are we to follow all the design principles? If every designer were to follow all the design principles the same way how will new breakthroughs happen? This post delves into all these questions by bringing design principles face to face with marketing funnel and business goals. Continue reading
Posted Oct 12, 2018 at inquiringeyes
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How design of a product tells us about who's in focus. Continue reading
Posted Oct 3, 2018 at inquiringeyes
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The Internet of Things (IoT) is informationalizing everything. Embedded sensors, a layer of software and wireless connectivity informationalize and “smarten up” everyday objects, turning them into a node of information. Sensors + Software + Connectivity Are “Waking Up” Everyday Objects... Continue reading
Posted Apr 12, 2017 at inquiringeyes
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Solve not sell. The future of marketing is all about solving people's problems not selling individual products or features. IoT can help us in achieving this. Continue reading
Posted Dec 12, 2016 at inquiringeyes
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How combining Augmented Reality with Social Media can lead to an entirely new kind of user experience. Continue reading
Posted Dec 11, 2016 at inquiringeyes
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With their knowledge of consumers and their ongoing relationship with consumers, platform companies like Alibaba and Tencent in China and Google, Facebook, Amazon and Apple in the rest of the world are gaining bargaining power. This is changing the fundamental principles of Marketing and Branding. It has clear implications for how marketers need to do things differently in the future. Continue reading
Posted Jul 7, 2016 at inquiringeyes
Today, platform businesses like Google, Apple, Amazon, Facebook, Alibaba and Tencent know more about users than marketing companies ever did. These platforms hold the key to the future of marketing. Continue reading
Posted Jun 30, 2016 at inquiringeyes
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There are two companies. Let’s call them Company A and Company B. Company A has been in business for decades. It makes hundreds of kinds of toothbrushes, from the cheapest plastic ones to the most expensive rechargeable electric ones with... Continue reading
Posted May 18, 2016 at inquiringeyes
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Marketing's excessive focus on content is based on an assumption that a product is unchangeable in the short/medium term. With IoT, this longer has to be the case. Marketers can make the product better and more customer centric with the newly minted information layer. Continue reading
Posted Apr 25, 2016 at inquiringeyes
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Chatbots are going to make brands very personal. But such bots are merely a technology, how will brands be able to differentiate them when more and more brands start using such AI based chatbots? Continue reading
Posted Apr 15, 2016 at inquiringeyes
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With algorithms and artificial intelligence making marketing more and more personal are we approaching the end of evolution of marketing? Continue reading
Posted Apr 10, 2016 at inquiringeyes
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Tesla Motors is doing marketing differently. It has no CMO, no agency, no advertising and no dealerships. And even without these it is growing, succeeding and is a loved brand. This post describes how they are able to achieve all this. Continue reading
Posted Apr 5, 2016 at inquiringeyes
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There are distinct hurdles in way of digital transformation of companies and industries. Organisation structure and design, company culture, short-term business outlook, lack of talent, an old and inflexible mindset and limited number of success cases are just some of them. Continue reading
Posted Mar 23, 2016 at inquiringeyes
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Content marketing is much bigger than campaign development. It is tactical and strategic, it is as much about consumers as it is about brands. Most marketers are not used to content driven marketing, they still think in terms of time-bound campaigns. This piece addresses some of the common misperceptions about content driven marketing and suggests some basic ways to achieve real content marketing in large marketing organizations. Continue reading
Posted Jul 5, 2015 at inquiringeyes
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Happy Year of the Sheep everyone! It is often said about Beijingers that they prefer to be in Beijing and not go to other cities to work, that they love to discuss politics and have political debates. And while we... Continue reading
Posted Feb 23, 2015 at inquiringeyes
Saurabh Sharma has shared their blog inquiringeyes
Feb 23, 2015
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