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In the traditional world, we used to have marketing people "doing time" with various other functions so that they understand the big picture and use it in their marketing and it is more unified when they plan campaigns. Customer-message becomes perfect when they do this is what the belief was. It has worked well. I recommend the same now with "technology" for marketing professionals. Generally for general management and top management jobs also traditionally CMOs have been a good bet. So it is easier to bring in the necessary "technology" skills in marketing department. Hire a technical person and teach marketing might not be a great idea. A marketer "doing time" is a much better idea and works and has track record over the years. Hire a marketing guy. Prepare him to work with technology. When they become management guys, you have the new culture. Good Post. Keep them coming.
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Jan 14, 2013