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vargasl
Public Relations Professional
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Mar 15, 2010
Wicked! You have me hooked. I have heard of JC, but that genre has never interested me, but I will give this book a try...if for nothing else, the experience of the tools/interaction you outline in your post. I talk about (OK, preach) about storytelling being the key to longevity in B2B and B2C relationships, but this takes the cake!
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