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This is a great post and brings advice that has immediate practical relevance. So, thank you for that. I'd like to add to this story that the importance of corporate culture does not only relates to the "motivational factor" of employees. Yes, it is true that "Whatever motivates, energizes and inspires your employees to build a big company over the long run, is the culture you are looking for." But it's also true that, in today's world, your company culture is an important marketing asset. Or as the CEO of Zappos puts it: "brand positioning is the long-term effect of company culture". I couldn't agree more. Corporate culture matters!
Toggle Commented Mar 16, 2011 on Advice on Building Company Culture at VentureBlog
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Mar 16, 2011