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I can't agree more, Dave. At Social Gold, we enable single touch purchases for repeat users, and users never have to login into an alternate account.
It is especially effective for a rapidly growing online identity such as Facebook -- we've seen both revenue lift for merchants, and better experience for users.
Subscriptions are the New BLACK. (+ why Facebook, Google, & Apple will own your wallet by 2015)
I'm on a redeye to NYC, supposed to be working on a presentation i'm giving in a few hours... but fuck it, i can't get this outta my head, so here we go. (note: extremely raw, uneven, long, 1st draft publish & shoot; will revise l8r) ASSERTION #1: The default startup business model from 2000-...
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Feb 6, 2010
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