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From Marc Berman: The 2011 Oscars dominated Sunday...
From Marc Berman: The 2011 Oscars dominated Sunday night's ratings, obviously, but viewership was down from recent years. Continue reading
Posted Feb 28, 2011 at Adweek Live Blog: Oscars 2011
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From T.L. Stanley: Not that you asked, Anne...
From T.L. Stanley: Not that you asked, Anne Hathaway, but if I were you, I'd go in search of those boxing gloves you had earlier in the Fighter sketch and pummel the living hell out of your "co-host" of this evening's failed Oscarcast. If he'd carried even a fraction of... Continue reading
Posted Feb 27, 2011 at Adweek Live Blog: Oscars 2011
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From Tim Nudd: Wish we had better news to report....
From Tim Nudd: Wish we had better news to report. The hosts mostly underwhelmed this evening. The ads were largely forgettable. The acceptance speeches were uninspired. If you're still with us, thanks for reading. We'll check the ratings tomorrow. For now, we'll take our cue from the McDonald's commercial with... Continue reading
Posted Feb 27, 2011 at Adweek Live Blog: Oscars 2011
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From Andrew McMains: Why upstage the kids at the...
From Andrew McMains: Why upstage the kids at the end with the medal winners? It was a sweet moment, only to be soured by the adults. Didn't they get enough screen time already? Continue reading
Posted Feb 27, 2011 at Adweek Live Blog: Oscars 2011
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From Dan McQuade: I kept a tally of people thanked...
From Dan McQuade: I kept a tally of people thanked tonight. The notables: stutterers, NYU, lots of parents, lots of wives, "the great state of Delaware," unions (a few times), camera operators, a boyfriend and the U.K. Film Council. No one thanked Mark Zuckerberg or King George VI. Or, amazingly,... Continue reading
Posted Feb 27, 2011 at Adweek Live Blog: Oscars 2011
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From T.L. Stanley: On the face of it, some people...
From T.L. Stanley: On the face of it, some people might think that The King's Speech is the highbrow choice for best picture. In fact, the movie, due to its overcoming-adversity theme, has drawn significant crowds in small cities and the heartland, not just at art houses on the coasts.... Continue reading
Posted Feb 27, 2011 at Adweek Live Blog: Oscars 2011
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From Rebecca Cullers: Yay! It's over! I'm hungry...
From Rebecca Cullers: Yay! It's over! I'm hungry and irritable. Continue reading
Posted Feb 27, 2011 at Adweek Live Blog: Oscars 2011
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• The Academy Award for best picture goes to The...
• The Academy Award for best picture goes to The King's Speech. Continue reading
Posted Feb 27, 2011 at Adweek Live Blog: Oscars 2011
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From T.L. Stanley: This is perhaps the best...
From T.L. Stanley: This is perhaps the best insight I've seen all evening, from The Hollywood Reporter's TV critic Tim Goodman: "The people in the Academy who wanted Franco to host should cut off an arm to pay back viewers." Continue reading
Posted Feb 27, 2011 at Adweek Live Blog: Oscars 2011
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From David Griner: In a night that's been an...
From David Griner: In a night that's been an often-embarrassing attempt to make Hollywood look younger and hipper, Jeff Bridges's customized messages for each best actress nominee were brilliantly delivered proof that voices of wisdom and experience will always win over audiences of any age. Unfortunately, he set the bar... Continue reading
Posted Feb 27, 2011 at Adweek Live Blog: Oscars 2011
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Advertising break #12 included: • Hyundai Sonata...
Advertising break #12 included: • Hyundai Sonata hybrid spot. • Tylenon pain-relieving cream. Useful at this point of the evening. • Acuvue contact-lens spot. • Kill me now, JCPenney. • "Universally spoken" McDonald's spot with signing kids. • Another LivingSocial.com spot. Continue reading
Posted Feb 27, 2011 at Adweek Live Blog: Oscars 2011
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• The Academy Award for best actor goes to Colin...
• The Academy Award for best actor goes to Colin Firth for The King's Speech. Continue reading
Posted Feb 27, 2011 at Adweek Live Blog: Oscars 2011
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From Dan McQuade: I know Michelle Williams didn't...
From Dan McQuade: I know Michelle Williams didn't win best actress, but it got me thinking: The cast of Dawson's Creek sure has been successful! Michelle Williams is an Oscar nominee, Katie Holmes sired Tom Cruise's daughter, Joshua Jackson is on Fringe (he's doing OK!), and James Van Der Beek... Continue reading
Posted Feb 27, 2011 at Adweek Live Blog: Oscars 2011
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From T.L. Stanley: Suggestions for future Oscar...
From T.L. Stanley: Suggestions for future Oscar hosts: Sandra Bullock, Randy Newman, Ricky Gervais. Anyone but James Franco. (Anne Hathaway, at least you put some heart into it.) Continue reading
Posted Feb 27, 2011 at Adweek Live Blog: Oscars 2011
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From Elena Malykhina: So, this is how a pregnant...
From Elena Malykhina: So, this is how a pregnant ballerina looks. Natalie Portman really morphed into her character in Black Swan, so in my opinion, she deserved the Oscar. Her speech could have been shorter though. As my colleagues have mentioned already, naming everyone you know isn't really necessary. Continue reading
Posted Feb 27, 2011 at Adweek Live Blog: Oscars 2011
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RT @samgustin If they really wanted to appeal to...
RT @samgustin If they really wanted to appeal to young people they would have made the Oscars no longer than 30 minutes. (22 + ads). Continue reading
Posted Feb 27, 2011 at Adweek Live Blog: Oscars 2011
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From Rebecca Cullers: Seeing Portman in Black Swan...
From Rebecca Cullers: Seeing Portman in Black Swan makes me wonder how bad a director George Lucas has to be to have made her look that appallingly wooden in Episode 1. Continue reading
Posted Feb 27, 2011 at Adweek Live Blog: Oscars 2011
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• The Academy Award for best actress goes to...
• The Academy Award for best actress goes to Natalie Portman for Black Swan. Continue reading
Posted Feb 27, 2011 at Adweek Live Blog: Oscars 2011
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From Dan McQuade: They brought back eight-time...
From Dan McQuade: They brought back eight-time host Billy Crystal, and he did a great job with average material. They showed clips of Bob Hope, and he delivered some lame jokes pretty well. Isn't there anyone who can do that today? James Franco and Anne Hathaway have been awkward all... Continue reading
Posted Feb 27, 2011 at Adweek Live Blog: Oscars 2011
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From David Griner: Oh thank goodness. Another...
From David Griner: Oh thank goodness. Another JCPenney ad. Fingers crossed for more Hyundai! Continue reading
Posted Feb 27, 2011 at Adweek Live Blog: Oscars 2011
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From Chip Bayers: Didn't realize the youthifying...
From Chip Bayers: Didn't realize the youthifying of the broadcast included turning the Thalberg Award from one of the big traditional set pieces of the night into a separate off-stage event. Continue reading
Posted Feb 27, 2011 at Adweek Live Blog: Oscars 2011
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From Rebecca Cullers: M&M's hostage spot surprised...
From Rebecca Cullers: M&M's hostage spot surprised me in a good way. Mmm, delicious hostages. Continue reading
Posted Feb 27, 2011 at Adweek Live Blog: Oscars 2011
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From T.L. Stanley: I really thought The Social...
From T.L. Stanley: I really thought The Social Network had the goodwill and early momentum to split the vote on best director/film, with David Fincher taking the former prize. Guess not. (Aaron Sorkin's the sole torch bearer.) From here on out, it's all about The King's Speech. Continue reading
Posted Feb 27, 2011 at Adweek Live Blog: Oscars 2011
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Advertising break #11 included: • Orange flowers...
Advertising break #11 included: • Orange flowers take over the world in AT&T spot. • JCPenney, this time with Cindy Crawford. • M&Ms hostage spot. • AmEx's small-business spot (again). Continue reading
Posted Feb 27, 2011 at Adweek Live Blog: Oscars 2011
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RT @SareyH You know, we could all go to bed at a...
RT @SareyH You know, we could all go to bed at a decent hour if we cut the commercials and lined the stage with sponsor ads like baseball has. Continue reading
Posted Feb 27, 2011 at Adweek Live Blog: Oscars 2011
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