So, so right! I love that the conversation about B&N has turned so much towards the concept of "disruption". I actually entitled my masters thesis "Surviving a Digital Disruption" because I'd gained such a respect for the term (and the tactic) in my research. I agree that content providers and distributors need to start thinking about what people want out of their experience (all things you mentioned), not what is necessarily easiest to provide. I think a healthy dose of calculated risk in R&D would be good for publishers, and relying on any one file format, sales model, distributor, or vision of the future only sets the entire industry up for collapse.