Joke or not, this would be a fantastically awesome idea! Next day service is great, but instantly? It would be a dream! Of course, cost comes into it. But, for say $5 ? I would pay for it. Oh, and before anyone says, "There's already streaming", we're talking delivering Blu-ray's. While SOME of the streaming titles are pretty good VIDEO quality, I haven't found one that is in the same sentence as Blu-ray audio, and most don't come anywhere NEAR Blu-ray video quality. This is not just native to Netflix, but Amazon, iTunes, and Playstation Store as well. Some of it is very good, but pales when compared to Blu-ray.

I agree with you, Gary.. Netflix should recommend NEW titles to me not stuff I've already seen (and when I say new, I do not necessarily mean New Releases, but stuff that I haven't seen or haven't rated). And as far as what Sam said, about tranferring ratings, no, you can't do that. In fact, when Netflix was going to split into Qwikster, they were saying that you couldn't transfer your ratings to the new company. It was one of the many problems with that. People like me who have over 7,400 ratings, including 2,500 actual ratings (and not just Not Interested) do not want to have to redo that. So, for people like you, Sam, I'd recommend starting the new profile, rate titles there, and if you, for some reason, rated titles unusually or differently, in your main profile, just undo those anomalies. I'm still quite amazed that there are so many people haven't been using multiple profiles. I guess when Netflix was going to take it away years ago, they were right, in that so few people used this valuable feature. I'm so glad they've made it better.

This is SO awesome! I've been waiting for this ever since I started streaming with Netflix (since they've gotten the video quality so good). We've had Netflix Profiles for our DVD/Blu-ray account since 2005, and even were on the bandwagon to keep them when they tried to end them several years back. Profiles allows each of your family to view separate Queues, rate movies to YOUR taste, and therefore (best of all), get your OWN recommendations! Thank you Netflix! I am now going to my account and up my Streaming account to four devices.

You're funny, Peter. I have enjoyed Netflix recommendations for MANY years, long before streaming. It's something I've stressed to people: RATE MOVIES! If you're not getting accurate recommendations, I'd suggest rating more titles. The twenty to one hundred I see many people with is a start, and chances are, the titles Netflix is recommending are titles you've already seen. Rate THOSE! The more the merrier! Netflix spent over $1 million dollars a couple years back to improve their already great recommendations engine (a la the Netflix prize). Seriously, I would be very interested to hear what inaccurate recommendations you're getting. Of course it's not perfect, but I believe it's the best system out there (not Max, which I do not have enough experience with, heck almost none). I am simply talking about the entire and full Netflix recommendation.

I have a brother who says that Netflix doesn't have anything he wants to see. Even before streaming, he said Netflix did not recommend anything to him. He, like me, has rated THOUSANDS of movies. Unfortunately, he has also rated many, MANY movies "Not Interested". Obviously, if you rate too many movies of too many genres Not Interested, then the recommendations engine is going to think you're just not interested in watching any movies. So, for someone like my brother, Max works, because it will recommend something that he's in the mood for. For myself, I have rated over 7,800 movies, and nearly 5,000 of those are Not Interested, but those are specific genres, e.g. sports documentaries or events (Stanley Cup, NBA Finals, Wrestling, etc.), religious material, country music, some anime, etc. Genres that I really do not have any interest in seeing. Ever. Because of my 2,800 actual starred ratings, Netflix has plenty of recommendations for me, and I have to tell you, it's pretty doggone accurate. If Netflix says I'll give something 4.3 stars, it's going to be a 4 or 5 star movie, and I love that! Max may not be necessary for me, but for those who think Netflix doesn't have much to offer, welcome, Max. Glad to meet you!

Whoo-hoo! Hacking Netflix is BACK! Absolutely fanTAStic! I have totally been missing out on my Netflix news and information! Thank you! and Welcome back!

Love it! Once again, Netflix shows that not only do DVDs bring in more money, but they have a profit margin THREE TIMES that of Streaming! I am SO trying to understand why they are allowing this hugely profitable part of their business die a slow death.

Thank you, Netflix! I love that you continue to support independent film and I will continue to support you. As someone else stated, I would prefer to watch these films in Blu-ray, but as the titles do not seem to be available in that format, an HD quality streaming may suffice.

I do NOT care for the Post Play feature at all. I really, really despise that when I'm watching a movie, the credits shrink down to a tiny box that I can hardly read and don't even get me started on the films that have content AFTER the credits! Ugh! Part of the joy of a film's overall enjoyment is taken away when they shrink the credits like that. You just watched a film end, and are sitting, basking in the glory of a full immersion experience filled with emotion and meaning, then BAM! whoop! All this nonsense appears on the screen! It's very jarring and immediately takes you out of the moment. Thank goodness they still have the sound rolling unlike some TV networks that start showing advertising or promos for other shows. No, I do not like how Netflix ends their streaming.

I have been using Netflix since 2002. Currently, I have 602 movies in my Disc Queue, including 118 in the Saved section. Of the 484 titles there are currently 91 on Short, Long, or Very Long Wait. Unfortunately, this number has increased dramatically in the past year. I watch mostly independent and foreign films and always Blu-ray if the title was released in that format. Best Foreign Language Film nominee last year, the In Darkness Blu-ray has been Long Wait since it's release (although I noticed now it is down to "Short Wait". I do use Blockbuster, both in store and by mail. I mostly use the in store for New or recent Releases, while using the mail service 1) to see if a title is available now in the store, and 2) for classic movie Blu-ray releases that Netflix does not have (e.g. National Lampoon's Vacation). A commenter above stated how great the local library is. I agree completely, especially when you can reserve movies online so that they're ready for you when you arrive. Sadly, the libraries here in Las Vegas do not yet carry Blu-ray titles. However, for classics, small independents and foreign films that are not yet on Blu-ray, the library excels.

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@Serra, I've received Pulp Fiction, on Blu-ray, twice since it's come out, with no delay. The most recent time was in June, 2012.

I haven't had any shipping delays Post Office-wise, but like RJM35126, I've had the movie at the top of my Queue but they keep sending the next one down. For Perkins Cobb, the movie is the Blu-ray for In Darkness. I just checked again, and they DO have it listed now as Short Wait, so that's good. It seems like they're catching up as to what JC said about their inventory. Another thing, however, JC, is when I receive a damaged disc, I report it, of course, but I keep it in my possession until the next one arrives. This way I can insure not receiving the damaged one again. When I do finally mail back the damaged one, I do so with a yellow stickie (Post-It) note on the sleeve AND inside on the disc label itself so no one else experiences that disc. I do the same procedure with Gamefly discs. Recently it worked incredibly well when I received a game that Disc One didn't work. The replacement arrived, but it's Disc Two didn't work. Since I still had the original, I put together a set of two working discs, mailed back the broken ones, complete with notes, and all was right with the world.

Very interesting company. Whereas 46% of their profit comes from DVDs, they concentrate whole-heartedly on Streaming, and don't even seem to try to keep/gain new DVD customers. Very strange, especially when you consider that two-thirds of their DVD customers are also Streaming. Seems to me like a win-win if they get more DVD customers. Netflix' letter to the their shareholders has a very short section (paragraph) about DVDs, despite it being enormous profitable, and a huge part of their profit margin.

Netflix support staff is always top-notch. I've never-EVER had a problem with them. They were even patient and listened to me vent every time I called them to complain when they were getting rid of the Netflix Friends features (I called often :) My only concern is as CordCutter says: no online support. Ever since that 60 Minutes article about Netflix back in 2006, where Reed Hastings himself couldn't find the Netflix telephone number on the Netflix website, they did a complete OVER-correction and reduced customer service to ONLY being by telephone. Previously, everything was by e-mail (as one might expect with an ONLINE company). The perfect scenario would be like all of the big players, such as Amazon, where you have both online and telephone support.

I noticed that the upcoming Safe House (Denzel Washington) has a "Buy Now" link under the Add to DVD Queue. When you click on it, it goes to the Safe House website where you can BUY the DVD at places like Amazon, Target, Best Buy and Walmart. http://movies.netflix.com/Movie/Safe_House/70208104 It's interesting to me because I don't often see that (if ever).

I received the Blu-ray of John Carter from Netflix on June 6th. Side note: June 7th was the last day of school here in Las Vegas, and we had a party for the neighborhood teenage kids. Later in the night, it was movie time, and we fired John Carter up. The kid's got about an hour into it but were bored out of their minds. We took it out and put in Tucker and Dale vs. Evil which they quite enjoyed, even the ones that had seen it before. I am NOT saying Tucker and Dale is some great movie, but it was enjoyed more than John Carter, and that is really saying something.

Very interesting comments for an article about New Releases for the week... That being said, I've already watched Man on a Ledge and thought it was very good. A nice little suspense thriller popcorn movie. As to those that are concerned they can't find anything they WANT to watch on Netflix, I ask are you rating titles? On their website, for every title, Netflix offers a 5-star scale to rate all their offerings (movies, TV shows, etc.) I watched a couple titles on Streaming this past week and although I was incredibly upset that they squeeze the credits into a tiny little square on the screen, they do provide an area to rate the title you just watched. Netflix' recommendation service has been heralded for many years, but it only works for you if you rate titles. The more you rate, the more accurate it becomes. Once you've rated titles, you can go to the Recommendations page and there should be listed many titles to watch. Probably many of them you have already seen, so go ahead and rate those. Eventually, you're going to come up with titles you may have never heard of but are going to LOVE. http://www.netflix.com/RecommendationsHome

This really is incredulous. Steve Swasey was the face of Netflix. Sure, we all know Reed Hastings, of course, but for SO many years, if you watch Netflix on the local news, as was said in the article, at a distribution center, or online interviews, even occasional podcasts (such as Podflix), there was Steve Swasey. He always seemed so accessible and made Netflix seem so much smaller than they really were. It would seem, however, that over the last six to nine months, amongst all this Quikster nonsense, there was more Hastings than Swasey. Maybe that was the writing on the wall? Here, then is a video of an interview with Swasey back in 2008. Really interesting to see how far Netflix has come, from introducing a TV with Netflix built in, and only at 7 million subscribers, all the while still talking about DVDs in the mail. http://blip.tv/takesontech/interview-with-steve-swasey-netflix-s-vp-of-communications-592213

As a DVD/Blu-ray customer of Netflix for over ten years I am very happy to contribute to Netflix' profit margin. I hope that Netflix continues to see the profit in the disc format.

What's really funny is that when I just now tried to go to DVD.com, it brought me to Netflix' Watch Instantly website!

First off, I agree with VinceA (above). Having the option is a lot better than forcing it down peoples' throat. Netflix has always insisted people can opt out if they want to. That being said, I 100% unequivocally love the idea of sharing my Netflix viewing on Facebook. I am one of the many who were extremely disappointed that the Netflix Friends features were removed. Sharing movie notes on Facebook would be the next best thing. I have used Friends on Netflix (http://www.friendsonnetflix.com/) to share my rating, though it seems like it hasn't been updated in some time. I currently use the Facebook feature of IMDb which posts to Facebook whenever you rate a movie. This sparks some interesting conversations, much like the Netflix Friends feature did (especially the Two-Cent Mini Reviews.. BOY! I loved those!) So, a great combination of Netflix and Facebook should allow you to continue to rate movies like always, yet have the option button "Post to Facebook" and in doing so, your rating would be posted and you could add a further little comment e.g. "Adam Sandler should be nominated for an Oscar for his role in this!" As a side note, since so many websites currently do similar features to this, I don't know why Netflix can't. I guess it has to do with the law with video stores/rentals. To me, it just seems silly: I can rate a movie with IMDb (where I have only 415 ratings), have it posted on Facebook, but can't do it on Netflix (where I have over 3200 ratings).

@Rad.. I'm guessing you don't watch a lot of movies. With about 300 movies a year coming out (using ONLY the statistic of how many movies are eligible for Academy Awards each year) I can't believe you wouldn't find SOME thing to watch. Then there's the fact that Netflix gets many of the new Blu-rays that come out for the older movies. That itself is as close to watching them projected as most are ever going to get. Of the thousands and thousands of titles, I can't believe you've seen EVERYTHING. I recommend you start rating movies on Netflix (or Amazon, or Blockbuster). Netflix' recommendation system is really amazing. The more movies you rate on Netflix.com, the more accurate it becomes. It will surely start recommending movies to you that you'll like, and that you may never have heard of. Good luck!

Indie films are incredibly important to me. It is almost entirely what I watch. That being said, I do not watch streaming, and I suspect, if Netflix were to concentrate on streaming only big name titles, they would therefore attract the largest number of people, as most people, it seems, are only interested in the big name titles (percentage-wise, very few of the average American public seeks out movies that are different and therefore rely solely on the big tentpole blockbusters they see advertised on their TV). What I love, and have always loved, about Netflix is its DVD/Blu-ray selection. It is second to no one. They get most every DVD that comes out and many Blu-rays. Sometimes there is a delay, but eventually they do get most everything. Redbox, by comparison, concentrates on the bigger name titles, though they are getting better, and they do get the Blu-rays of the titles they carry. My local Blockbuster gets many titles, often even indie films, though in the last couple of months have been getting fewer and fewer titles on Blu-ray. Finally, Netflix just recently had a big announcement in which they trumpeted the fact they'd be getting The Artist as well as several documentaries. I feel quite confident in stating that The Artist and those documentaries all qualify as indie films. So, perhaps Roger Ebert was a little hasty in his statement (tweet).

Thank you, Ted. I've enjoyed Netflix for ten years. I'm glad that Netflix will be getting The Artist, Undefeated, Act of Valor, and Good Deeds. I'm not surprised, as Netflix gets most every DVD that comes out and many Blu-rays as well. Rango, for example, has been available on Netflix for quite some time, and Hugo will be available Tuesday February 28th. To get the above films before "a traditional Pay TV service" is also quite an accomplishment. Way to go!