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Wayne J. Belisle, CPA
El Paso, TX
I own a local CPA firm, have been married for 30 years and have three great kids.
Interests: reading, losing at video games to my kids, fan of hockey, redsox fan, small business advocate, dallas cowboy fan
Recent Activity
In part three of our "Building Your Dream Business Series" I discuss the two things that every highly profitable company does differently. My daily Smart Profit Maximizer videos will now be hosted in the closed Facebook group “The Profit Maximizer... Continue reading
Posted yesterday at Small Business Profit Maximizer!
We are dealing with a business, and the language of business is numbers. This is important because if we want to reach our vision, we must make it specific. In this video I review why this is so important and... Continue reading
Posted 2 days ago at Small Business Profit Maximizer!
You wouldn’t think of starting a road trip without knowing where you were going. You also wouldn’t play a game if you didn’t know how to win. Yet over 99 percent of business owners don’t have an exit strategy. An... Continue reading
Posted 5 days ago at Small Business Profit Maximizer!
Learn why organized taxpayers pay less without all the stress. I also discuss key tools and systems guaranteed to lower your tax bill. You tube video info Before you do anything else, why not join the SMART Profit Maximizer community... Continue reading
Posted 6 days ago at Small Business Profit Maximizer!
In this video I discuss the system I use to ensure I avoid the stress of last minute deadlines. My daily Smart Profit Maximizer videos will now be hosted in the closed Facebook group “The Profit Maximizer Club” Be sure... Continue reading
Posted 7 days ago at Small Business Profit Maximizer!
Business owners need to “audit” their clients to make sure they are happy and will continue to buy from the company. In this video I cover why every business should perform a customer audit. How and what to ask during... Continue reading
Posted Aug 13, 2019 at Small Business Profit Maximizer!
Over the years, I’ve seen how business planning can be the secret to success for both new companies and rapidly growing companies. I’ve seen how the best companies understand planning and regularly develop and manage their plans. Good companies plan.... Continue reading
Posted Aug 12, 2019 at Small Business Profit Maximizer!
As a CPA, packaging wasn’t my biggest concern when I started my practice. By sheer luck I figured out its importance and what an impression it leaves. In this video I discuss why you must focus on the "WOW" factor... Continue reading
Posted Aug 7, 2019 at Small Business Profit Maximizer!
This is number two on my top ten ways to increase your business profits, sales, and cash flow. But I find it is almost always the hardest thing for any business owner to accomplish. Even when a business owner is... Continue reading
Posted Aug 6, 2019 at Small Business Profit Maximizer!
SWOT analysis is an important tool for any business owner who wants to increase profits. It is especially useful when preparing an annual profit enhancement plan. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. . In this video I discuss... Continue reading
Posted Aug 2, 2019 at Small Business Profit Maximizer!
When I started my business, I was like many other new business owners—no sales background. I just wanted to try to sell to anyone who would let me talk to them. In this video I reveal how I quickly learned... Continue reading
Posted Aug 1, 2019 at Small Business Profit Maximizer!
I was asked recently, “What would you do differently if you were starting your business today?” It is a much harder question than you would think, because there is so much that I have learned about owning and operating a... Continue reading
Posted Jul 30, 2019 at Small Business Profit Maximizer!
Most business owners will tell you that customer referrals are the best source of new customers. In today’s economy, customers are more skeptical and cautious than ever. Getting recommendations from friends and family is one of the best ways to... Continue reading
Posted Jul 29, 2019 at Small Business Profit Maximizer!
Many of my clients don’t have the money to do a large marketing campaign. So they simply do nothing and hope, or they rob Peter to pay Paul in order to do a radio, TV, or newspaper ad. They often... Continue reading
Posted Jul 26, 2019 at Small Business Profit Maximizer!
Business owners who have purchased their own building or tenant improvements are beginning to discover what large commercial property owners have known for several years—that a little known,widely misunderstood, and IRS-approved tax strategy called cost segregation can enable commercial building... Continue reading
Posted Jul 25, 2019 at Small Business Profit Maximizer!
I’m constantly telling business owners they need to be out on the store floor or out in the field selling. The reason is that they are their company’s number one salesperson! In this video I share a case where a... Continue reading
Posted Jul 24, 2019 at Small Business Profit Maximizer!
In this video I discuss how smart business owners are mailing monthly newsletters to massively increase their business profits. Before you do anything else, why not join the SMART Profit Maximizer community on FaceBook. This community is designed to help... Continue reading
Posted Jul 23, 2019 at Small Business Profit Maximizer!
Auto-responders allow you to automatically send a series of emails when a customer or prospect provides you an email address. In this video I outline an auto-responder series of emails that we helped a client design. Before you do anything... Continue reading
Posted Jul 19, 2019 at Small Business Profit Maximizer!
Email marketing to your current customers is one of the most efficient marketing tools you can use. It is much cheaper to sell to your current customers because they already know you, like you, and trust you. But like most... Continue reading
Posted Jul 18, 2019 at Small Business Profit Maximizer!
Qualified retirement plans are one of the best tax shelters available. They take advantage of the tax-saving strategy of tax deferral. The basic premise is to reduce taxes due now with a tax deduction on the amount invested in a... Continue reading
Posted Jul 17, 2019 at Small Business Profit Maximizer!
In this video I discuss why it is vital to your sales and profits that you Maximize Every Customer Contact. C’mon over to the Small Business Profit Maximizer Facebook page at https://www.facebook.com/BusinessProfitMaximizer/ where I am sharing business profit maximizing moments... Continue reading
Posted Jul 16, 2019 at Small Business Profit Maximizer!
Why then do most new business owners study what other business owners are doing, and then just copy them? This almost guarantees that they will become part of the 95 percent who either fail or are just getting by. If... Continue reading
Posted Jul 15, 2019 at Small Business Profit Maximizer!
Professionals and freelancers often quote hourly rates to their clients because that is how it is done in their industry. But if they were to ask their customers, they would quickly learn that just about all of them hate the... Continue reading
Posted Jul 12, 2019 at Small Business Profit Maximizer!
If you are audited by the IRS, it is often several years after the end of the year being audited. It is unfortunately very common to be unable to produce the receipts, bills, or other written documentation for all the... Continue reading
Posted Jul 11, 2019 at Small Business Profit Maximizer!
When I start sales consulting with small business owners, the very first thing I get them to work on is improving every part of their sales cycle. Without a doubt, the fastest way to grow a business is to market... Continue reading
Posted Jul 10, 2019 at Small Business Profit Maximizer!