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Stephanie Lummis
Strategic consultant in the areas of Internet marketing, user experience design and usability, and information architecture for ISL Web Marketing & Development.
Recent Activity
There can be no brand awareness in isolation anymore. Regardless of whether it is intended or not, if you are successful in generating brand awareness you will also generate visits to your websites and online communities. These assets had better be ready with messaging and branding consistent with the awareness campaign, all packaged in a usable format. Buyers of traditional advertising - this means you. If you fail to plan for digital traffic when you run an ad campaign you are running a risk. A digital user experience that is not up to snuff will work against your brand and... Continue reading
Posted Sep 27, 2012 at Web Fix | Website Usability
When speaking at PSEWeb recently I was asked to settle an argument between an audience member and his boss. The core of the issue was: How many clicks is too many? My response: multiple clicks are not a deterrent to user satisfaction. Cheers from the audience member. The subsequent chatter on Twitter and feedback from Web Writing sessions I've done leads me to think this is a hotly debated topic in organizations. Vague, Misleading Links are the Culprit In my experience facilitating almost 200 usability tests, people don't complain about having too many clicks. Making the click is automatic. The... Continue reading
Posted Aug 9, 2012 at Web Fix | Website Usability
Just like a favourite reading chair, digital content requires both form and function to create a comfortable fit with your visitors. Content Function Function is the elements that combine to communicate the purpose and message of the content: word choice / vocabulary - keywords used by your audience that will trigger desired actions reading level - consider education and cultural abilities voice - casual, authoritative, professional or fun; consistent throughout your site tone - supportive, empathetic, empowering; should vary based on the content and context Content function is unique to your brand and your audience. Content Form Form is all... Continue reading
Posted Jul 6, 2012 at Web Fix | Website Usability
A bad experience with a poorly executed online form. If you are going to invest in a form, INVEST in the form. Read how it could be simplified for the user and the company. Continue reading
Posted Jun 26, 2012 at Web Fix | Website Usability
At Confab 2012 last week in Minneapolis Information Architect Lou Rosenfeld said, "Redesign is a crime". I jumped all over it and quickly tweeted that I agreed, as does my employer ISL. Then panic set in as I thought - we do redesigns. What are our clients going to think? Continue reading
Posted May 22, 2012 at Web Fix | Website Usability
I was on our veterinarian's website recently to book an appointment for our puppy and I clicked a link called Pet Health, with articles, tips and videos for pet owners. I wasn't happy to see that it required me to create an account to gain access. Not happening. Here are 3 reasons your premium content could be locking out your potential customers: If you are going to offer premium content, it better be damn good and offer real value. You better be the only one on the planet with the knowledge. I have the entire Google machine at my disposal... Continue reading
Posted Dec 6, 2011 at Web Fix | Website Usability
Home Depot commits a big faux pas on their site that had me running to the competition. Continue reading
Posted Nov 2, 2011 at Web Fix | Website Usability
It's officially me week. My husband is at work and daughter at school. It's just me and Atlas for 4 whole days. Sigh :) It has been a really busy past few months... Continue reading
Posted Oct 11, 2011 at Web Fix | Website Usability
It was as plain as the nose on your face, yet only 1 of 5 testers found a key hyperlink and was able to complete this task. Continue reading
Posted Aug 2, 2011 at Web Fix | Website Usability
How do you add social media to your site without overwhelming your brand and content? Continue reading
Posted Jul 6, 2011 at Web Fix | Website Usability
There has been an active discussion the last few weeks on the User Experience group on LinkedIn, The question is: Can you use ONE word to describe the biggest challenge in UX? My word is... Continue reading
Posted Jun 20, 2011 at Web Fix | Website Usability
I hate to pick on the postal service in light of the strikes, but they are the poster child today. My Dad's wife received a letter in the mail from her doctor letting her know her appointment had moved from 11:15 am to 11:10 am. Continue reading
Posted Jun 6, 2011 at Web Fix | Website Usability
Unlike a text link, when you link an image there is no unique colour or other visual identifier to distinguish a linked image from an unlinked image. So if you are going to hyperlink an image, it's a good idea to provide a caption or label that also links to the same landing page. (and keyword-rich, please - no "click the above image") The worst thing you could do is have a linked image with linked label, and the links take the user to different places. YouTube: Time for Change I ran across this situation recently on YouTube when I... Continue reading
Posted May 2, 2011 at Web Fix | Website Usability
When someone experiences a usability issue on your site, everything shuts down. They cannot find your content, cannot carry out tasks, or get to know you. Continue reading
Posted Apr 13, 2011 at Web Fix | Website Usability
Websites are for giving attention to your users. If you're not sure how to do that, look to the evidence in your web analytics. Continue reading
Posted Mar 16, 2011 at Web Fix | Website Usability
The great thing about a web content management system (CMS) is that it allows people throughout your organization to contribute content to your website. And that is also the disadvantage of a CMS. Continue reading
Posted Feb 28, 2011 at Web Fix | Website Usability
Site not performing well? Maybe you need to pick a rabbit. Continue reading
Posted Feb 21, 2011 at Web Fix | Website Usability
I tried out for the first time this week. I've been hankering for an excuse since I learned about the service. Essentially, they provide remote usability testing services via a network of hundreds of testers across North America and the UK. Continue reading
Posted Dec 9, 2010 at Web Fix | Website Usability
Today I had a great usability experience. It started smoothly and easily, was filled with doubt and hesitation in the middle, then ended with satisfaction. Like eating a jelly doughnut. Continue reading
Posted Nov 23, 2010 at Web Fix | Website Usability
My one year anniversary as a blogger came and went on November 1st without me even noticing! Continue reading
Posted Nov 17, 2010 at Web Fix | Website Usability
Stephen Lund's post on the low literacy rates in NS got me thinking about the Web's responsibility for the situation we're in. Continue reading
Posted Nov 12, 2010 at Web Fix | Website Usability
The golden nugget of the night for me was that Gerry distilled the essence of the user experience into one 4-letter word: Continue reading
Posted Nov 1, 2010 at Web Fix | Website Usability
It's one thing to make the mistake - we all make mistakes. Quite the other to make such an egregious one and walk away, literally, from the job. Continue reading
Posted Oct 21, 2010 at Web Fix | Website Usability
I recently spent 3 days at Search Marketing Expo in NYC. It was a search conference so little talk of usability - all the focus was on getting the traffic to your site, not what you do with it afterwards Traffic data is aggregated, averaged, normalized and sanitized. The end user is all but removed from the equation. Continue reading
Posted Oct 12, 2010 at Web Fix | Website Usability