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Wendysh
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Excellent post -- picked up several good ideas from you, so thanks. I've also discovered that the text right after the subject line in Gmail can be customized beyond picking up the first part of the email itself; in many email systems it's called the preheader or lead in -- so you have some flexibility to emphasize a key benefit or message by customizing this, too. Cheers!
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Jul 5, 2013