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We are grateful to Dr. Opal Easter, who wrote the first biography of the great Black adult educator Nannie Helen Burroughs. And for Dr. Easter's acknowledgments, which inspired us by Opal thanking Burroughs for "reminding all of us of our responsibility to serve others." Our mission in lifelong learning and... Continue reading
Posted Mar 17, 2022 at LERN Forecasts
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Helen M. Todd made national news between 1910 and 1920, first advocating for the Vote for women. And then for changing how we treated children, mainly boys, working in factories at the time. Her greatest achievement was arguably appearing before a Congressional Committee Hearing in early 1924, and reporting how... Continue reading
Posted Mar 16, 2022 at LERN Forecasts
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Suffragettes, the First Wave Feminists, led the effort to protect and support our boys 100 years ago. Mother Jones, for example, led a march of boys to the summer home of Pres. Theodore Roosevelt. Mother Jones and the boys asked the President to allow boys to go to school. The... Continue reading
Posted Mar 15, 2022 at LERN Forecasts
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As we celebrate Women's History Month, LERN Forecasts also points out where the Third Wave feminists made a wrong turn. And created deadly devastating consequences that have torn apart our society and economy. The founding statement of the National Organization for Women (N.O.W.) called for a "partnership of the sexes"... Continue reading
Posted Mar 14, 2022 at LERN Forecasts
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New LERN surveys are indicating that Direct Costs for Marketing and promotion have fallen. One big reason is that you are devoting more staff time - - and time is money - - to digital marketing, segmentation and data analysis. But my question: is there a much larger market and... Continue reading
Posted Mar 12, 2022 at LERN Forecasts
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HOME PAGE ANALYTICS You asked for our third new research project. It came from your questions and comments in our hugely successful webinar on Good Home Page Design for lifelong learning and continuing education programs last week. We will initiate a research project on the most important metrics for your... Continue reading
Posted Feb 24, 2022 at LERN Forecasts
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NEW RESEARCH ON MARKETING "Marketing is shifting," reports LERN Vice President Travette Webster. She points to the enormous interest and response to our initial survey of LERN leaders as to the percentage of income you are now spending on marketing and promotion. Coming up: -New survey results on marketing and... Continue reading
Posted Feb 20, 2022 at LERN Forecasts
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A breakthrough in fusion energy from solar and stars this week. Cause for hope and celebration. Here's the story. Here's where it's happening: Continue reading
Posted Feb 11, 2022 at LERN Forecasts
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Benchmarks for Live Online and High Flex classes. Live Online is here to stay. And it should be here to stay. It is one central way to expand and grow and stay relevant. Successful programs are finding Live Online classes: -Reach new people not able to attend in-person classes. -Allow... Continue reading
Posted Feb 9, 2022 at LERN Forecasts
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Just saw the headline by a "futurist" with the Washington Post predicting the end of smart phones. To be clear, there will be only 1-2 significant technology inventions for the rest of the century. Just like the last century. The last big tech change was around 2011. The last big... Continue reading
Posted Jan 26, 2022 at LERN Forecasts
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By engaging in providing education and content, for-profit multinational corporations now pose a major threat to the mission of the field, and to higher education as a whole. No one's against for-profits - - I get on airplanes, subscribe to Netflix, even buy food from for-profits. But only nonprofits can... Continue reading
Posted Jan 20, 2022 at LERN Forecasts
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France just passed a law requiring auto ads to carry a message encouraging the French to bike, walk, take the subway, ride the train, or just travel less. The hashtag, in English #MovePolluteLess. Here's the story. Just like the U.S. made cigarette companies post health warnings on cigarette packages. Think... Continue reading
Posted Jan 19, 2022 at LERN Forecasts
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The flirtation with digital-only marketing fades. The print brochure resumes its central role in Integrated Marketing. Four years ago Joe Miera of Las Vegas led the LERN Leader effort that created the LERN Model for Integrated Marketing for the field. Integrated Marketing is here to stay. Continue reading
Posted Jan 15, 2022 at LERN Forecasts
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THE COMEBACK IS ON ! The comeback in registrations, learners, teachers and excitement will continue to grow throughout 2022. And Live Online/Zoom classes will join In-Person classes to become a permanent delivery method. Still undecided: will the hybrid format join In-Person and Live Online as a delivery format. Hybrid =... Continue reading
Posted Jan 7, 2022 at LERN Forecasts
Employers across North America are grappling with forcing workers back to the office. The issue has now hit your institution. It's the #1 Top Story of the Year 2021 in lifelong learning. It doesn't matter what your boss says, or did. 1.People who work from home are 25% more productive... Continue reading
Posted Dec 20, 2021 at LERN Forecasts
Overnight, Live Online was created last year for the field. This year, it was made permanent. It's the #2 Top Story of 2021 in lifelong learning. Leading edge programs created new markets using the Live Online delivery format. One programmer pioneered a whole new classroom design for in-person and Live... Continue reading
Posted Dec 20, 2021 at LERN Forecasts
You did it. You created a whole new conference format. For the 21st century and the field of lifelong learning and continuing education. It's the #3 Top Story of 2021 for lifelong learning. Your interactivity, your engagement, your attendance - - and your comments, chat, questions - - that's what... Continue reading
Posted Dec 20, 2021 at LERN Forecasts
The New Era of Online Learning for the field of lifelong learning and continuing education is now confirmed. No program will go back to 100% in-person classes and remain successful in this century. It's the #4 Top Story of 2021 in lifelong learning. In 1924 the old way of adults... Continue reading
Posted Dec 19, 2021 at LERN Forecasts
This was the year the young generations, both Gen Y and Gen Z, proved with dollars they love print. It's the #5 Top Story of the Year 2021 in lifelong learning. *Gen Y drove up sales of print magazines. *Multinational online companies (Amazon, PayPal, etc.) started producing print catalogs. *Student... Continue reading
Posted Dec 18, 2021 at LERN Forecasts
Do NOT underestimate what you and your program do for your community. Your classes helped society in the pandemic bigtime. It's the #6 Top Story of the Year 2021 in lifelong learning. "Every class is a wellness class" LERN's Julie Coates said during the first year of the pandemic. Some... Continue reading
Posted Dec 17, 2021 at LERN Forecasts
This year Senior Vice President Julie Coates and her LERN team saved the print brochure and field once again! In October she produced devastating data and reports of plunging registrations without the print brochure in the U.S. It's the #7 Top Story of the Year 2021 in the field. Some... Continue reading
Posted Dec 16, 2021 at LERN Forecasts
For Profits are damaging your program, and your institution. It's the #8 Top Story of the Year 2021 in lifelong learning. There's a reason nonprofits were created by society to provide lifelong learning and continuing education. The reason: you serve everyone. Every sector, maybe even foremost the business sector, of... Continue reading
Posted Dec 15, 2021 at LERN Forecasts
Wages went up all over society. Basically a good thing. But it created a staff shortage in the field. That includes just about every lifelong learning program in the nonprofit sector. It's the #9 Top Story of the Year 2021 in the field of lifelong learning. Nobody wants the solution:... Continue reading
Posted Dec 14, 2021 at LERN Forecasts
The end of all-girl summer STEM camps may be near. Complaints of gender-bias against boys were filed with 15 all-girl summer STEM camps across the U.S. It resulted in the Office of Civil Rights in the Department of Education ruling all 15 were biased against boys. Middle school is the... Continue reading
Posted Dec 12, 2021 at LERN Forecasts
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Europe is unquestionably creating a 21st century infrastructure based on the values of democracy. Here's the latest news. The new German government, a coalition of three parties, has agreed to build a greener and more digital future. According to France's news agency, "It includes massive investments in climate protection, infrastructure... Continue reading
Posted Dec 9, 2021 at LERN Forecasts