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Any change in the current economy is not going to sit well with consumers. People crave the status quo. That said, The new Starbucks logo works because it’s a true evolution not a thoughtless departure, going wordless makes it global and more than just about coffee, and it just looks good. Compare the SBUX upgrade to recent other coffee companies that missed the mark: Starbucks designers got it right.
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Jan 9, 2011