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Kathryn Towner
Iowa
I own of an Internet marketing company, am a huge advocate for small businesses, and love living in Iowa!
Interests: Outdoors, dancing, Chicago Cubs, music, travel
Recent Activity
Kathryn Towner has shared their blog secondhandsupper
Sep 6, 2020
Analyzing email data today to build a better program tomorrow.
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Turning the corner to 4th quarter, it's time to review, regroup, and rebuild. Your marketing might need a fresh face, even and especially after surviving 2020. It's well known that analyzing email data today to build a better program tomorrow.... Continue reading
Posted Sep 6, 2020 at [email protected]
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Can a flash sale work for your business?
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Looking for that spike or seasonal boost for your business? Let's break down what that might mean. A boost is any increase or improvement. It's that sudden bright spot during an otherwise dull time frame. Beyond increasing this month's profit,... Continue reading
Posted Mar 23, 2017 at [email protected]
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Mix a little social into your email!
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Small businesses often cannot afford big spends on marketing. So it comes down to choices. Will we get a better return on an email campaign, or should we create a social media campaign? Where do you spend your time and... Continue reading
Posted Feb 16, 2017 at [email protected]
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Got Social in Your Email?
3 Ways to Integrate Social Media into Your Email Marketing We are grateful for that monumental moment that Reese's brought together the two favorite flavors peanut butter and chocolate. Two great tastes that taste great together. Similarly, mix social media... Continue reading
Posted Jan 30, 2016 at [email protected]
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What use is email tracking data?
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Photo Credit: Largemouth Frog Productions Mired in tracking data? It is not data that builds a business. It is real results. So what makes an email campaign successful? Real results and measurement methods should be reviewed often within the cycle... Continue reading
Posted Sep 11, 2015 at [email protected]
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How can I improve the open rate of our email campaign?
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Many factors impact the open rate of an email campaign. Open rate is the result of dividing percentage of emails opened by the percentage of emails successfully delivered. Uncertain how your campaign compares? Here is one vendor's collection of average... Continue reading
Posted Aug 14, 2015 at [email protected]
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Best Practices: Steps to Inbox Success
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Be the email message that stands out. It's a battle for attention in the inbox almost every day as email is the most reliable and most used digital communication tool available. Any highly successful email marketing campaign demonstrates use of... Continue reading
Posted Jul 14, 2015 at [email protected]
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Creative Strategies - Making Use of Email Marketing Statistics
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3 Stunning Statistics to Shape Your Email Marketing Strategy The boss likes statistics. Here are a few stats to support your email marketing program. It's no secret that email marketing is the most effective marketing solution per dollar spent. Small... Continue reading
Posted Jun 12, 2015 at [email protected]
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Ask a Question - Can I Be Sure the Pictures Will Display?
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Worried about how your email will render once it lands in the recipient's inbox? You can subscribe to the most reputable email service provider out there, and it is still a 3rd party sender. In other words, they are not... Continue reading
Posted Apr 9, 2015 at [email protected]
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Email Style & Etiquette - Best Dressed Emails
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JAN 2022: Once/year I like to post this reminder... "Oops." That's something you do not want to hear just after clicking "SEND." Are your emails wearing their finest attire? Like any motivational seminar or session on personal finance, lessons on... Continue reading
Posted Mar 9, 2015 at [email protected]
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Best Practices - Building Your Email Marketing Campaign
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It's like warm-ups before stepping on the track, or packing before getting on the plane. Great email marketing begins before your fingers hit the keys. Take time to ask questions first. Two questions to ask yourself before beginning the process... Continue reading
Posted Mar 4, 2015 at [email protected]
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Best Practices - List Cleaning
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Looking for better results when you open your email marketing tracking data? For improved delivery rates, more significant open rates, and higher performing click-through rates, it is important to sweep away the clutter in your database. A clean list starts... Continue reading
Posted Jan 29, 2015 at [email protected]
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Best Practices - Email in Email Signature?
Inc. recently reposted Kevin Zawacki's Slate article titled, "Stop Putting Your Email Address in Your Email Signature." Of all things that would be bothersome about email signatures, this one really does not deserve the rant. In fact, I prefer the... Continue reading
Posted Jan 19, 2015 at [email protected]
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Best Practices - Email Call-to-Action
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I've opened your email, now what do I do? Too often an email grabs my attention then veers off message, leaving behind my 3 wasted seconds and a deleted email with no clear call-to-action. You know the ones - where... Continue reading
Posted Jan 4, 2015 at [email protected]
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Kathryn Towner has shared their blog [email protected]
Nov 12, 2014
Kathryn Towner is now following Local Chapger
Apr 23, 2011
Watched the whole thing Pam! I didn't find you, but hopefully you were well placed within view of one of the big-screen tv's. What a cool thing. Not sure it did any good, though!
Toggle Commented Nov 10, 2010 on A Rally Message: Eat, Pray, Vote at Schoffner
Perfect, Pam! I have limited time to spend really milking the social media for my business, so I am always listening for ideas on effeciency and effective uses. I do love facebook for keeping track of friends, way fun! I'll be looking for your next comment!
Toggle Commented Aug 11, 2010 on Thank you, Social Media! at Schoffner
Kathryn Towner is now following The Typepad Team
Mar 15, 2010
Reminder: First Football Meeting of the 2010 Season - Wednesday
To Incoming 9th Grade Football Parents: First Football Parent Meeting for 2010 Season will be at 6:00 pm Wednesday, March 3, at the Dowling Catholic Media Center.* If you child is interested in playing football at Dowling Catholic, parents should attend this meeting. Coach Tom Wilson has invited Dr. McAllister... Continue reading
Posted Feb 28, 2010 at dfootball2014
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Dowling Football Coaching Staff
To Incoming 9th Grade Football Parents: Please see note below from Head Coach Tom Wilson regarding the 2010 Dowling Catholic Football season and staff. NOTE REGARDING CLASS OF 2014 EMAIL ADDRESSES: As we progress into a new era for our boys, we face the opportunities of being part of one... Continue reading
Posted Feb 28, 2010 at dfootball2014
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AI News - February
To Incoming 9th Grade Football Parents: -----Original Message----- From: Tom Wilson [mailto:[email protected]] Sent: Tuesday, February 16, 2010 1:40 PM Subject: Fwd: AI News - February Tom Wilson Physical Education Instructor Head Football Coach Dowling Catholic High School >>> Acceleration Iowa <[email protected]> 2/16/2010 1:29 PM >>> (Please email [email protected] to have... Continue reading
Posted Feb 28, 2010 at dfootball2014
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First Football Meeting of the 2010 Season
To Incoming 9th Grade Football Parents: Please see note below. Thank you! Kathy & Greg Goaley Class of 2014 Football Reps ----- Parents, (class reps please forward to your parent group) The first football meeting of the 2010 season will be Wednesday, March 3rd at 6:00pm. Media Center. Coach Wilson... Continue reading
Posted Feb 28, 2010 at dfootball2014
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February Newsletter
To Incoming 9th Grade Football Parents: Attached is the February issue of the Dowling Catholic Football Newsletter from Coach Wilson. PLEASE ALSO NOTE: MIDDLE SCHOOL WEIGHT LIFTING IS CANCELLED FOR TONIGHT, 2/8/10. Thank you! Kathy & Greg Goaley Class of 2014 Football Reps -----Original Message----- From: Tom Wilson [mailto:[email protected]] Sent:... Continue reading
Posted Feb 28, 2010 at dfootball2014
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