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Yvonne DiVita
New York
Author/writer/blogger/business coach
Recent Activity
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Call me smart. Because I KNOW a book can do all of those things. It doesn't do them magically. There isn't a secret somewhere that you can uncover to learn how a book does all of those things. Launching a book and presenting it to the world doesn't change YOU - you're still the expert or master or guru or guide or whatever you choose to call yourself, that you were before you wrote your book. But just having that book, that product, that tool, makes you a marketing genius. Continue reading
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What happens when you find out one of your favorite stories about achieving success is wrong? The real story behind my success mantra: "lots of pots." Continue reading
Posted May 16, 2022 at Old Dog Learning
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Mark Anthony Psychic Explorer (also known as The Psychic Lawyer) is a fourth generation psychic medium who communicates with spirits. Have I got your attention now? Being a medium, connecting with the spirit world, is in his DNA. Continue reading
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It isn't a matter of just being happy with what he creates for you. "Happiness is okay," he says, "Everyone wants to be happy." But, he'll deliver happiness and effectiveness - which is far more important. Continue reading
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A good book. A well written book, with a great cover, is best-seller worthy no matter how many copies people buy. And the only way to make that happen - to get a lot of people to buy the book - is for you to sell it to them. Continue reading
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Anyone who knows me knows I highlight passages in books to return to, at later times. In this book, the first thing I highlighted in yellow was in the Introduction: “Think of this book as a toolkit.” For those of us who want to do better, be better communicators, this toolkit is invaluable. Let’s unpack it. Continue reading
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We'd all like to be known as wise, right? And deserve the label. So whether or not you're thought of as wise right now, this post will show you how to recognize wisdom and how you can gain more of it over time. Continue reading
Posted Apr 18, 2022 at Old Dog Learning
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Andrea Pass wants you to be relevant. Relevant to the audience your business or book serves. And she offers placement in top tier targeted media. Continue reading
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How a "revisioning" process can help you get unstuck, what inspired that name, and how it fits in with the PIERS Whole-Self Model. Continue reading
Posted Apr 4, 2022 at Old Dog Learning
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I have so many talented and smart people on my show, and this interview shows that Zhu is among the highest in talent and resilience and storytelling. Her capacity to bring the listener into the story, offering so much angst and then joy, will captivate you throughout. This is about an amazing journey. A "Journey of a Thousand Miles". Continue reading
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Melanie's reported memoir, Otherhood: Modern Women Finding a New Kind of Happiness, received a Booklist Starred Review. The topic helped Melanie appear in major media offering insight into the real 'suffering' of the single, childless woman over 40. I discovered I had some preconceived notions about this woman, myself. Melanie's book taught me to open my ears and my heart to hear the stories of these women who are traveling a road I will never need to set foot upon. A road they wish they were not on, either. Continue reading
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We served our authors as editors, guides, teachers, book designers, publishers, and to a small degree, marketers. At the time, we encouraged and taught them to blog. Back in the early 2000s, blogging was a successful way to get noticed. Much as podcasts are today. And we did other things to help them get noticed. The hard work, of course, was always at their end. That's just how it is. As the author, the work of marketing and selling is up to you - no matter who publishes your book. Continue reading
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Liz, who can be heard on #commercials, interactive apps, #audio #books, and #corporatenarrations for regional and global brands has has #produced and #participated in #storytelling events and produces and hosts the #Embark podcast. She tells me her mission is to share stories - both personal and universal - to promote #understanding, #empathy and a little more #conversation. Continue reading
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Meta-data is that computer code you find behind the pretty pictures and written content of your website. Teresa does compare it to building a house, which makes me happy because I compare writing a book to building a house - to the poured concrete of your foundation. But she goes further. She talks about needing to understand how people search and what keywords to use for your audience. Which keywords to use and where to put them. Continue reading
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this is a family friendly movie. For 8 and up. For kids and parents to watch together. For families to get the popcorn out and que up on Netflix or dicovery+ or whatever channel you want, and enjoy it. Yes, it would be GREAT to see on a streaming service. Jack is open to that. So, if you know someone who knows someone who is related to the powers that be at one of the streaming services, get in touch! I want to see this movie with my grandkids. Continue reading
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We live in the world of podcasts, don't we? The word is spoken thousands of times a day. Different shows are mentioned hundreds, if not thousands, of times a day. If you don't have a podcast, you better be appearing on podcasts. If you aren't, you are invisible. Continue reading
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Coaches and small business professionals, alike, will get valuable advice and insight from this Smart Conversation. The success Marc has created for himself didn't come overnight, nor did he 'buy' it. He worked organically to build the tribe he has and he can help you do the same. Continue reading
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For whom are you writing the book? Generally, people choose a wide and deep audience. For instance, you might say, "It's for women over 50." That's all well and good, but women over 50 is an enormous audience. You can't possibly hope to or need to write for ALL women over 50. Continue reading
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He was a guest on Smart Conversations because he's a friend, was once a colleague, and because he has such a wealth of stories to tell about life, business, and the adventure of being in the pet space. Continue reading
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It's not that these people want to give up their pets, it's that they don't see a way out. Tom is working to change that. One way he does this is by working with food pantries to donate some of the extra food he receives in donations, to them. Continue reading
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Over time, she learned she could create poetry out of the stories people told her. I am so fascinated by that because I feel that all of life is poetry. If we just stop to listen, we would hear the sounds of poetry all around us. We would see the colors of poetry drifting in the breeze. For Lisa, it helped her create a world of confidence, empowerment, and reward. That sense of giving back, whenever she could deliver a poem to a person, created from their story. It gives me chills! It's exactly what story is all about. Continue reading
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In the past two decades, Janine has completed her M.A. in Education, she home-schools the herd, she started another entrepreneurial venture (The8Gates, LLC., a firm dedicated to teaching fundamental principles of lifestyle independence), has written 10 books and teaches math and metaphysics in her spare time. I mean, in her spare time. That's all. (alien) Continue reading
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Lucy believes we spend too much time 'intellectualizing' - and isn't that the truth? I know I spend a good bit of time justifying my behavior and the behavior of others by thinking it through, rather than allowing my 'intuition' or my 'heart' dictate how I should feel about a situation. Continue reading
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We talked further about blogging. About how it could grow his readership. He proposed to me that he wanted his books to be read by small business owners, CEOs of businesses under $24million. Or thereabouts. He knew his message of how to be a great CEO would resonate and help those people. But he didn't see how a blog could get him there. He insisted the people he wanted to reach didn't read blogs. When, of course, they did. Many big brands were starting to blog by then. Continue reading
Posted Nov 3, 2021 at Lipsticking
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Until recently, if you wanted to publish a hardcover edition of your book, Amazon's Kindle Direct Publishing (KDP) was not an option. That's all changed, since the beta release of the KDP hardcover option. Here's how it works and how to make it easy on yourself. Continue reading
Posted Oct 28, 2021 at Old Dog Learning