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Youngjin Yoo
Cleveland, Oh
Elizabeth M. and William C. Treuhaft Professor in Entrepreneurship, Case Western Reserve University
Interests: Digital Innovation, Design, Organizational Genetics
Recent Activity
We are surrounded by all sorts of sounds all the times. Some we choose; some we don't. We set an alarm clock. We set up music playlist for our exercise. We choose podcasts for our commute. We play music for... Continue reading
Posted Jun 15, 2018 at Designing Digital Future
Store One: Office Max I went to Office Max to pick up chairs that I ordered earlier. The store was almost empty. I was happy to see my chairs stacked up in the cash register area. I thought it would... Continue reading
Posted Nov 28, 2017 at Designing Digital Future
This is my latest contribution to Beyond by the Weatherhead School. Re-imagining Our Cities With Digital Innovation Herbert A. Simon, the late management scientist and Nobel Laureate, argued that we are living in an "artificial" world, one that is shaped... Continue reading
Posted Feb 15, 2017 at Designing Digital Future
Edward, thank you for your comments. I realized that this posting was done almost 1.5 years ago and things have changed. A lot. And, you are absolutely true that we are seeing a new and expanded role of UX everywhere. Many firms I interacted with see voice-activated AI as a new layer of UX. As more and more companies (even the traditional ones) are thinking about "digital first" even in the physical space, the role of UX will become even more important. At the same time, the role of industrial design will become will continue as more and more digital will wear the physical cloth and hardware must blend seamlessly with the software. At the end, I believe each company will choose which one will lead their overall design strategy, depending on their relative strength. However, the trend of the seamless blending of physical and digital will continue.
1 reply
This is a column that I contributed to Beyond. The Problem with Innovation Continue reading
Posted Feb 5, 2017 at Designing Digital Future
Recently I had a chance to share with our corporate partners my thoughts on design and how we approach it at the Weatherhead School. Design Thinking Q+A with Youngjin Yoo, PhD Continue reading
Posted Feb 5, 2017 at Designing Digital Future
As I am rushing to write a blog column for the school, I realized that I only posted one blog post last year. I will need more regular care and feeding of this site. Life is too much! Continue reading
Posted Feb 5, 2017 at Designing Digital Future
지난번 서울에 가서 최근 관심을 받고 있는 “축적의 시간”을 읽었다. 서울대 공대 교수님들이 최근 한국 경제의 상황을 보고 앞으로 나가야 할 방향을 제시한 책이라고 해서 관심을 가지고 읽었다. 주요 내용은 다음과 같다. 한국 경제는 지난 50년 엄청난 발전을 했다. 그... Continue reading
Posted Jan 27, 2016 at Designing Digital Future
My family switched to T-mobile in June 2015. We switched to it because they offer free international data roaming. We were happy. Then in October, new iPhone 6s came out. Ever since then, it was nothing but a disaster and... Continue reading
Posted Dec 23, 2015 at Designing Digital Future
얼마전 땅콩회항 사건으로 문제가 된 어느 재벌 집안의 자녀가 전문경영인으로 구색을 갖추기 위해서 내세운 것이 “디자인경영"이라고 한다. 디자인경영 전문가를 모셔다가 강의도 듣고, 디자인경영을 통해서 새로운 아이디어도 얻고 그런다는 내용의 기사이다. 그 기사를 읽다가 화가 났다. “디자인경영”이라는 내용을 연구하고 가르치는 사람으로... Continue reading
Posted Nov 18, 2015 at Designing Digital Future
An HRB article I wrote with Kyungmook Kim, entitled “How Samsung Became A Design Powerhouse”, stirred up rather strong reactions from some of the readers. I feel that it is important respond to those criticism. Below is the reply that... Continue reading
Posted Sep 1, 2015 at Designing Digital Future
나에게는 오래된 친구들이 몇 있다. 지금 생각해 보면, 국민학교 친구, 중학교 친구, 고등학교 친구, 그리고 대학교와 대학원 친구. 성격이 까칠해서 많은 친구를 사기지 못했지만, 그때 그때 마다 오랫동안 남아서 여운을 남기는 그런 친구들이 있다. 그런 친구들 중의 한명을 몇 년전에... Continue reading
Posted Aug 30, 2015 at Designing Digital Future
I have noticed that scholarly journals are increasingly making their articles available for free if the authors pay certain fees. The fees can be quite expensive (several thousand dollars). I was told that making the article available online for free... Continue reading
Posted Jun 12, 2015 at Designing Digital Future
One of the goals of Apps & Maps Studios is to teach urban youth design and technology so that they can become entrepreneurs (see another story on this here.) It is being to bear fruits. One of our students, Nick... Continue reading
Posted Apr 8, 2015 at Designing Digital Future
Existing solutions for electronic patient record systems fail because they begin with a wrong assumption. As I understand it, the original patient record system was invented by Mayo clinic in 1907. The idea is that for each patent, the hospital... Continue reading
Posted Mar 26, 2015 at Designing Digital Future
This is a keynote presentation that I made at ISB Digital Summit this summer. Continue reading
Posted Dec 8, 2014 at Designing Digital Future
Ever since the introduction of iPhone featuring a flat multi-touch screen that replaced physical keyboards, the scope of traditional industrial design on new product developments has been shrinking. Instead of providing physical interface, many companies opted to offer software-defined functions... Continue reading
Posted Sep 7, 2014 at Designing Digital Future
Samsung unveiled Galaxy Note Edge which is featuring a curved screen. It offers a new possibility that enable offer new ways to use smartphones. Yet, as many reporters have already pointed out, whether this “innovation” will succeed or not largely... Continue reading
Posted Sep 3, 2014 at Designing Digital Future
Over the last three years, Temple University's Urban Apps & Maps Studios has been running Apps & Maps BITs Summer Program. This year, 95 girls and 84 boys are participating in the program. They are working with over 30 Temple... Continue reading
Posted Jul 20, 2014 at Designing Digital Future
These are few books I have read over the last several weeks as I was traveling. Man’s Search for Meaning by Viktor E. Frankl - Simply a classic. The power of discovering meaning in all we do. Diversity and Complexity... Continue reading
Posted Jun 29, 2014 at Designing Digital Future
기독교적 경영이란 무엇인가? 창세기 1장 28절을 보면 "하나님이 그들에게 복을 주시며 하나님이 그들에게 이르시되 생육하고 번성하여 땅에 충만하라, 땅을 정복하라, 바다의 물고기와 하늘의 새와 땅에 움직이는 모든 생물을 다스리라 하시니라“ 하셨습니다. 이것을 우리에게 주신 청지기로서의 사명이라고 이야기를 합니다. 어떤 의미에서... Continue reading
Posted Jun 18, 2014 at Designing Digital Future
(1) What if Samsung buys Dropbox? DropBox is currently estimated with a market valuation of $10 billion. What if Samsung would buy it? If they can, the following could be a possible scenario. They can integrate DropBox service with 1TB... Continue reading
Posted Jun 6, 2014 at Designing Digital Future
I just finished teaching a course on "digital innovation and design" at ISB. Like previous years, students worked on "re-imagining Hyderabad Public Transportation Experiences". What surprised me this time was how homogeneous their ideas were. They all went for a... Continue reading
Posted Mar 29, 2014 at Designing Digital Future
I am currently in India teaching design at Indian School of Business. One of the reasons that I keep coming back here is the students. They are smart, driven, often technological sophisticated and passionate about their work. Each day, I... Continue reading
Posted Mar 18, 2014 at Designing Digital Future