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Zavee
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Hi Sean -- I blogged about the Washington Post story on Zavee Thinking (http://zaveethinking.com). However, my take was slightly different. I think the objective of the article was to introduce Social Media marketing/online PR to a lay audience. This is important for practitioners because as the public becomes more aware of the existence and impact of these tools it should become easier to make them part of the marketing mix. It's also important for companies like Zavee (http://zavee.com), which offers Social Media marketing tools to local businesses. Not surprisingly, our platform is easier to sell to merchants who are already aware of these tools, so articles that validate them can be very helpful. Best regards, Ron Stack COO, Zavee
Toggle Commented Mar 31, 2010 on Washington Post Discovers Yelp! at SeanReadsTheNews
Agree, and certainly hope you are right. The revenue model for Zavee, our social shopping startup, is to charge member merchants a fee for each transaction made through the program. We don't charge consumers or non-profits. We looked at the advertising model and quickly decided to pass.
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Feb 2, 2010