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Steven Zelin
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Hi Michelle, I totally agree with your perspective. I was featured in a blog recently and purely as a feedback mechanism and a way to "build community" for the blog I offered a free hour of consultation to anyone who heard about me through the blog. I was surprised at all the calls I received, and as expected I had lots of people who purely wanted free advice, but I also met lots of folks who are now happy clients! I enjoyed meeting with everyone and had a terrific time chatting with each and every person I met about their personal and business needs. I was happy to share my knowledge and provide guidance when needed. I didn't write anyones business plan or amend their tax returns during our meeting but I gave thoughtful advice on whatever was needed and I hopefully planted a seed that I am a resource they could count on if they need professional services in the future.
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Jul 16, 2011