Mystery customers? Mystery customer is when some retailers sens their own employees to vist there own store as a customer and then they discuss things about the business from a customers points of view e.g the speed of service , attitude of the staff and the quality of the finish result . and also tesco will send some one to tesco head office will send a mystery customer to tesco ad pretend they are a normal customer so they will see how tesco is doing with customers Continue reading

complaint letters/ compliment letters? complaint letters is when a customer writes a letter about what they didn't like about the service this way the employee can learn from th`eir mistakes. Continue reading

staff feedback business like M&S use staff feedback to check what the staff want need they use this to make sure the staff don't have any complaints and that they business is running smoothly Continue reading

customer questionaires / comment cards business like Thorpe park have comment cards so they can the ability to get the comment and answers they need to build a better business . they also have comments and questionaire so customers can have an easy way to express their satisfaction directly to you, then they may not distribute their comments on unsubstantiated third party websites Continue reading

informal customer feedback informal customer feedback refers to asking customers questions in a non-threatening way informal manner. Informal feedback could be gathered over a dinner or in a casual conversation, where the customer may feel freer to express his opinion. like for example Thorpe park tires really hard to have and informal feedback from customer they would use questionaires ,surveys and leaflets Continue reading